Creation and launch of advertising campaigns in Meta Ads, Google Ads, TikTok aimed at selling investment real estate.
Targeting setup for specific audiences (geo, interests, income).
Development of advertising creatives in collaboration with a designer and a marketer.
Setup of advertising accounts: audiences, pixels, conversions, budgets, bidding strategies
Setup of retargeting campaigns, lookalike audiences, and multichannel strategies.
Optimization of campaigns to maximize ROI and reduce CPL.
Weekly analysis of results, preparation of reports and recommendations for improvement.
Working with advertising campaign budgets, controlling expenses and effectiveness.
Participation in testing new hypotheses and strategies.
Requirements
Experience as a targeting specialist for at least 3 years, must have a successful case of working with real estate or investment products with an average check of $150k.
Understanding of advertising platforms:
Meta Ads, Google Ads, TikTok Ads.
Analytical skills: Google Analytics,
Meta Ads Manager, clarity
Ability to set up pixels, create advertising accounts, unlock
You are our ideal candidate if you can…
Engage analytical thinking while also thinking creatively.
Analyze competitors' advertising and suggest ways to improve.
Turn insights and suggestions into concrete actions.
Work with both small and large budgets and not be afraid of responsibility for results.
Quickly adapt to new advertising tools and trends.
Communicate with the team so that ideas turn into results.
See not just advertising, but the customer journey from the first click to the deal.
Send a Case in the form of a report
Campaign goal
Product / service — what exactly was advertised.
What creatives were launched
What period
Platform and strategy (
Meta Ads, Google Ads, TikTok; audiences, creatives).
Results:
Number of leads
Qualified leads / deals (without specific personal data)
Average CPL / cost per qualified lead
ROI / ROAS
Examples of creatives
What hypotheses were tested and what changes yielded the best results.
Conclusion: what was learned, what was optimized, what challenges were faced.