Start on the Etsy site

1. Registration on Etsy

• Go to Etsy and register by providing your email or log in through an existing Google or Facebook account.
• Create a seller account: specify a shop name that should be unique and reflect the essence of your business.

2. Creating a Shop

• Choosing a Shop Name: The name should be simple, memorable, and not too long (from 4 to 20 characters). Make sure it is not already taken.
• Shop Description: Describe what you offer. Think about your key products and target audience. Use keywords that will help customers find you.
• Selecting Currency and Language: Etsy automatically adjusts the currency, but you can choose the one that is more convenient for you for transactions.
• Setting Up Payment: Provide a bank account for withdrawals.

3. Adding a Product

When adding a product on Etsy, pay attention to the following important parameters:

• Product Title: Come up with a title that will contain keywords to improve SEO. It should not be too long but describe the essence of the product (for example, "Handmade knitted scarf, merino wool").
• Product Description: Describe the product as thoroughly as possible. Specify what materials it is made of, its dimensions, color, and usage conditions. The more comprehensive the description, the better.
• Category: Specify the correct category for your product so potential buyers can easily find it.
• Photos: Use high-quality images of the product from different angles (at least 5-6 photos). Avoid blurry or dark photos. You can add photos of the product in an interior or with a user.
• Tags: Specify key tags (maximum 13) that will help people find your product through search. Example: "eco-friendly toy, Christmas gift".
• Price: Specify the price per unit of the product, including taxes if applicable.
• Shipping: Outline the shipping conditions: how much shipping costs, which countries, delivery times. Indicate who covers return costs.

4. SEO and Shop Promotion

• Keywords: Conduct keyword research for which your products can be found in search. Use them in titles, descriptions, and tags.
• Promotions and Discounts: Periodically launch promotions or free shipping to attract customers.
• Social Media: Connect your social media to the shop and post updates to increase traffic.

5. Marketing and Feedback

• Reviews: Ask customers to leave reviews. This increases trust in the shop.
• Etsy Ads: Consider using internal advertising on Etsy to promote your shop. This will help get more views and sales.

6. Analytics and Adjustment

• Use Etsy's analytics tools to track product performance: number of views, clicks, and sales. This will help you optimize product listings and improve results.