Development strategy of the event project, USA market

Budget: 15000 UAH Deadline: 10 days

Good afternoon, Maksym!
From our experience, the GTM strategy may include:
Digital Marketing:
-LinkedIn Ads/Inviting with precise B2B targeting
-Google Ads with keywords to capture high-intent searches
-Content Marketing through industry blogs, thought leadership articles, and detailed case studies.
-Email Marketing automation for nurturing leads through personalized campaigns for different ICP segments (described by you)

Partnerships:
-with creative agencies, event planners, and production companies
-Travel organizations and DMOs (Destination Marketing Organizations)
-Influencers and content creators to create viral moments
-Technology companies for integrating innovative solutions into OOH and events

Additional revenue streams may include:
-Technical equipment and AV services for an additional fee
-Catering and F&B
-Photography and video services for content creation, etc.

I would also add that your company offers a unique combination of two highly effective marketing channels in one location, allowing for the creation of integrated campaigns ["one-stop-shop" for brands]

More details — in private messages. Expand

Budget: 15000 UAH Deadline: 20 days

Good day

My team is engaged in research, development, and implementation of marketing strategies for companies both in the USA and in Europe. We also have many years of experience organizing events, scientific conferences, and activities in Italy, Turkey, and Germany. We can professionally carry out all project stages turnkey.

- marketing research

- development of marketing strategy

- logo and banner design

- development of brand book, services, and pricing

- concept development

- preparation of an ecosystem for project integration, which may include:

- creation of promotion channels on social networks (full setup and management of accounts)

- website creation

- creation of a community for generating and disseminating information about your project and services

- advertising campaigns on any social networks

- creation of audio and visual content

- search and collaboration with influencers

- recruitment and training of personnel to sell your product

- launching a pilot project

- launching and implementing the project with support at all stages

It is necessary to start with marketing research:
Deadline - 20 days
Cost of research — 15,000 UAH

I suggest you contact me to arrange negotiations, discuss details, reach a mutual understanding, and start working on your project.

On our part, we guarantee high quality execution, 24/7 support, and no days off. Expand

Budget: 10000 UAH Deadline: 8 days

Hello, Maksym! Ready to develop a comprehensive GTM strategy with channel selection, timelines, stages, ecosystem...

I will identify who your ideal clients are, their needs, challenges, and creative requests. I will develop compelling value propositions: formulate the unique advantages of your platform that will resonate with each segment of the target audience.
Selection of optimal promotion and sales channels: I will choose the most effective channels to reach your ICP, from direct sales and software platforms to industry conferences and digital marketing. Measurement and key performance indicators (KPIs): I will establish clear metrics to track success and optimize the strategy, etc:)

Budget: 27000 UAH Deadline: 10 days

I have experience creating GTM strategies for B2B/B2C products with a creative and cultural focus — from event spaces and brand activations to OOH campaigns and marketing platforms. I work as a strategist and analyst with over 12 years of experience.

In your case, it's not just about advertising activation, but about launching a business model with two directions in the competitive US market. Therefore, the GTM strategy is a comprehensive tool for market entry and scaling.

1. Market and positioning strategy
Competitor analysis (event locations, advertising surfaces, agencies)

Strengths/weaknesses of the project

Formulating key messages and brand core for each audience

2. ICP segmentation and engagement scenarios
Development of separate scenarios for:
▫ Brand marketers
▫ OOH agencies
▫ Event producers
▫ Cultural brands / startups

Customer journey + decision triggers

Commercial arguments and service packaging formats

3. Channels and promotion tools
Recommended channels (LinkedIn, PR, TikTok, email, influencers)

Media strategy: how to reach the right communities

PR direction: platforms, presentation formats

Collaboration models with booking platforms / agencies

4. Commercial strategy
Product matrix: formats, packages, pricing

Recommendations for sales structure

Lead generation plan for each segment

5. Implementation and support
Step-by-step launch plan: pre-launch, launch, active phase

Recommended timeline and roles

KPI forecast for each direction

One consultation on implementation

6. Presentation
Investor/agency presentation format (30+ slides)

Additional document with technical notes, sources, and logic explanation

Possible further collaboration in support or implementation of specific directions through my team.

Ready to discuss details on Zoom and clarify specifics to tailor the format to your goals.

Best regards,
Liliya Melnychenco
GTM Strategist Expand