Task:
Create 2 images for each target audience:
1. B2B, 25-45 years old, women.
2. B2B, 25-45 years old, men.
Stages of task execution:
1. You create 5 variants of sketches for each target audience. It is important to pay attention to the scaling of boxes and items according to the image "scalability".
1.1 If after the first stage we see that the sketches do not match the technical specifications, we either start the first stage of task execution from the beginning or do not proceed further.
2. After this, you send us up to 3 sketches for each target audience, refined taking into account our comments after the first stage.
3. After refinement, we decide on 2 images for each target audience and make corrections to bring them to a final result that satisfies us.
4. If adding logos immediately complicates the task or increases the time for its execution, they can be placed at the end.
General for images:
1. Use a similar structure for the image as in the references (stack of boxes, items), but adapt it for each target audience.
2. Maintain stylistic unity: boxes and accessories should look harmonious in both images.
3. Focus on the scalability of boxes and items, as in the image "scalability". That is, the image will be used with the same template and the same/similar text. The use of newly generated images will be in advertising of identical size and using identical graphic elements, namely the upper burgundy bar with texts and logo. The upper part of the boxes of the generated image will be positioned identically to the reference "scalability" in the foreground.
4. Logos must be clear and easily recognizable.
Images for the female target audience:
1. Color scheme: use more "feminine" colors.
2. Additional elements:
2.1. Bags, 3 pcs. with brand logos, only icons without brand names. Place brand icons on the bags: Versace, Louis Vuitton, Celine, Chanel.
2.2. Possibly some women's clothing, based on references.
2.3. Summer and autumn shoes.
2.4. Autumn and winter boots and shoes.
2.5. Possibly a mannequin with a dress.
2.6. Logos are also placed on the boxes.
3. List of brands: Puma, Nike, Tommy Hilfiger, Lacoste, Lee, Geox, Zara, Crocs, Max Mara, Pinko, Converse, Levi's, Mexx, Reebok.
After the formation of the images, adjustments can be made regarding the number of logos. Some may be changed or excluded.
Images for the male target audience:
1. Color scheme: use more "masculine" colors.
2. Additional elements:
2.1. Sports shoes.
2.2. Dress shoes and boots.
2.3. Small bags.
2.4. Men's clothing, based on references.
2.5. Caps.
2.6. Car details (headlight, mirror) hinting at automotive themes.
2.7. Sports equipment (ball, sports backpack).
3. Logos are placed on the boxes.
4. List of brands: Marc O'Polo, Denim, Tommy Jeans, Diesel, Columbia, Pierre Cardin, Jordan, Under Armour, New Balance, Adidas, Ecco.
Automotive brands: Jeep, Audi, BMW, Mercedes-Benz, etc.
After the formation of the images, adjustments can be made regarding the number of logos. Some may be changed or excluded.
Freelancehunt
