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Project Description A designer is needed for the professional redesign of the brand logo TORETTO LED.
The old logo with a lamp icon and the text TORETTO LED is currently used on the website.
There is also a new generated version of the logo that I like in style: it looks more modern, technological, clean, and better suits the lighting and LED product brand.
I am attaching both options.
The goal is not to copy the generation one-to-one, but to professionally develop the final logo in vector: with correct geometry, proportions, spacing, readability, and preparation of all necessary formats.
Task A full logo for the brand TORETTO LED needs to be developed.
I am open to two options for work: Refine the idea of the new generated logo
I like the technological style, wide geometric letters, the stylized letter E in the form of three turquoise stripes, and a separate block LED. Propose a stronger design idea
If you see that a better sign or wordmark can be made for the brand, you can propose your own concept. The main thing is that the logo looks modern, professional, and works well on the website, in advertising, social media, and on marketplaces.
What Needs to Be Obtained Main horizontal logo TORETTO LED
For the website header, banners, advertising, documents, and marketplaces. Compact square sign/icon
For favicon, Instagram avatar, website icon, phone shortcut, and small formats. Light and dark versions
The logo should look good on both white and dark backgrounds. Black and white version
For universal use. Final files in vector and raster
Desired Style Logo style: modern; technological; minimalistic; clean; geometric; without unnecessary decorative details; with good readability in small size.
It is preferable to maintain the brand color logic: black; white; turquoise #009988. The new generated logo can be used as a stylistic guideline, but the final result must be carefully redrawn, balanced, and prepared as a true vector logo.
Important Requirements Attention should be paid to: the shape of the letters; the thickness of the lines; the spacing between letters; the balance between the text TORETTO and the block LED; the appearance of the logo in the website header; readability on smartphones; adaptation for favicon and avatar. The logo should look like a brand sign for a real online lighting store, not like a template option from a stock.
What Should Not Be Included I do not want to see: template light bulbs; lightning bolts; outlets; wires; 3D; gradients; shadows; gloss; metal textures; random fonts; complex small symbols; logos that are hard to read in small size. If the idea of a lamp is used, it must be very minimalistic, appropriate, and professional. But the priority is a clean modern sign and strong typography.
Final Files It is necessary to provide: AI or EPS; SVG; PDF; PNG on a transparent background; PNG/JPG on a white background; version for dark background; horizontal logo; square icon; favicon 16×16, 32×32, 48×48; icons 180×180 and 512×512; a short instruction with colors, fonts, and basic rules for using the logo.
What I Am Attaching The current horizontal and square logo that is currently in use. The new generated version of the logo that I like in style.
What I Request to Indicate in the Response Please write: how many concepts are included in the price; how many revisions are included; which files will be provided in the final; whether you can prepare a separate favicon and square icon; show examples of your logos, preferably for e-commerce, technical, construction, interior, or product brands.
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