Targetologist for the project

Hello!) I understood the task: I need a targeting specialist for HoReCa in Lviv with a performance focus - launching and managing 10-15 campaigns/month, creatives, funnels, analytics, and systematic optimization. Although I am not in Lviv, remote work is my primary and well-established format.

Regarding your confidentiality requirement: signing an NDA is my standard practice when working on projects. We can officially document all agreements through the "Vchysno" service, which will save time and have full legal force.

My approach for your project:
- Experience in Meta Ads: over 4 years in setting up Facebook/Instagram campaigns. I understand how to work with visual content in the restaurant and hotel niche so that it not only "likes" but converts into bookings.
- Performance approach: I do not work for "reach." My goal is a specific result. In one relevant project, I achieved an ROI of 634%.
- Segmentation for HoReCa: I build separate funnels for room bookings, restaurants, banquets/events, delivery (depending on the format), to manage CPL/CPA for each direction.
- Comprehensive work: I independently build sales funnels, analyze competitors, and set up analytics so that you can see the path of each guest and understand what brings results.
… - Creativity as a system: I have experience creating dynamic creatives that clearly hit the "pain points" and desires of the target audience. I also run a regular test flow of creatives (Reels/UGC/offers/social proof) to avoid dips due to burnout.
- Optimization and scaling: weekly conclusions on what we scale and what we cut, quality control of inquiries, so that the growth of applications does not reduce their quality.

If that's okay - please message me privately about the type of project: hotel, restaurant, or complex, and what the main goal is right now (bookings/calls/messages/banquet applications).

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Good day 👋

I am interested in your project in the HoReCa sector, as I have experience in systematic work with Meta Ads and building performance funnels.

A brief overview of my approach to work:

🔹 I work not just with launching ads, but with a complete promotion structure — from niche analysis to scaling profitable connections.
🔹 I build advertising campaigns through hypothesis testing: audiences, offers, creatives, formats.
🔹 I focus on numbers — CPL, ROMI, revenue, repeat sales.
… 🔹 I work systematically: account structure, clear budget allocation, analytics control, regular optimization.

Regarding HoReCa — I understand the specifics:

the importance of local targeting
seasonality
working with events / special offers
booking and traffic to the venue
reputational factor

From a technical side:

I set up Pixel + CAPI
I build funnels: cold audience → warming up → retargeting
I know how to scale through duplication and CPA control

I would be happy to learn more in detail:

what specific format of the establishment (hotel / restaurant / chain),
average advertising budget,
main goal: bookings, banquet halls, events, recognition, or full performance.

I am ready for long-term cooperation and working towards results.

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Hello!

I have over 6 years of experience in marketing and deep expertise in a performance approach. I work not just as a "person who runs ads," but as a systematic strategist: from analyzing the project's economics to building funnels that deliver forecasted results in numbers, not likes.

In the hotel and restaurant niche, the key is not just traffic, but proper segmentation: local guests, tourists, event demand, seasonality, special offers, LTV through repeat visits. Meta provides a strong tool for working with these segments — if the campaign structure, creative strategy, and analytics are built correctly. I work this way: 10–15 campaigns a month is a normal workload with a systematic approach, not a chaotic "let's launch and see."

What I take on:
— Full launch and management of ads on Meta turnkey, including creatives
— Building a clear account structure for scaling.
… — Developing a creative concept (together with your team or independently).
— In-depth analysis of competitors and positioning.
— Transparent analytics focused on the cost of booking/reservation, not just CPC.
— Regular optimization and scaling of working connections.

I work remotely, I am a sole proprietor, we can draft a contract, sign an NDA, and work completely officially through the sole proprietorship.

I am interested in long-term cooperation, where we can systematically build growth, not just "putting out fires before the weekend."

I am ready to discuss the project details and your revenue goals — because advertising should work for the final financial result, not just for a report in the Meta office.

Feel free to message me, we will discuss everything in detail.

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