Tone of voice (TOV) - communicative strategy for a foreign language school

Technical Assignment: Redesign of the Brand Building Website Format: design mockups in Figma (desktop + mobile)Project Type: redesign of the existing corporate website. Current website: brandbuilding.uz (please study it before responding)1. About the Company Brand Building is a full-cycle marketing agency from Tashkent, an official Meta Business Partner. We work with businesses for the long term (cycles of 12–36 months), positioning ourselves as “not an agency, but a co-author”. Services: SMM, targeted advertising, video production, branding. We have real case studies with numbers (growth in followers, reduction in lead cost, reach) — these will be the key content of the website.2. Task Conduct a redesign of the existing website: maintain the semantic structure and positioning, but elevate the visual level to premium — so that the website looks like a product of an agency that builds its own brand. The current version is made but requires stronger typography, rhythm, and a “luxurious” feel. We need a designer who excels in minimalism with character, not in template gradients.3. Target Audience of the Website Owners and marketing directors of medium and large businesses in Uzbekistan who choose an agency for a long-term contract. They value: trust, case studies with numbers, a sense of level and systematization.4. Style and Visual Direction References (key — study them): Apple, Rolex, Stripe, Linear. Dark background, geometric grotesque typography, minimal color, dense editorial (magazine) layouts. Expensive, calm, confident. Without stock illustrations, unnecessary gradients, and “digital agency 2015” vibes. Brand Palette (provided): Near-black #0A0A0A — main background Electric Blue #0000FF — accent, to be used sparingly (blocks behind keywords, CTA, metrics) Bone #F2EADB — warm light, secondary Typography (recommended, free fonts): Inter Tight 900 — large headings / display JetBrains Mono — captions, metadata, numbers, labels Branding Technique: blue highlight blocks behind keywords in headings. Working with a large grid, airiness, and contrast in font size is encouraged. ⚠️ Logo is fixed. A ready file is provided (white wordmark “BRAND BUILDING” in two rows + round monogram with two concentric arcs). The logo cannot be redrawn, reassembled in vector, or modified — only the original can be used.5. What We Provide at the Start Logo (original files) Brand colors (HEX above) References — examples of websites and styles to follow (provided separately) Texts and case studies with metrics Access to the current website as a reference for structure Everything else (composition, grid, hierarchy, animation hints) — is up to the designer.6. Scope of Work (screens) Redesign of the main page. Approximate semantic blocks: Hero — large heading with positioning + primary CTA Metrics ticker — real numbers from case studies in a scrolling line Manifest / about the approach — “long-term play”, co-authorship Services — full cycle, in blocks Cases — cards/accordion with numbers for each client Founder — card with photo and quote Contacts / application form Footer Each block — in two versions: desktop (1440) and mobile (375). In total, approximately 2 complete page mockups (~8 sections × 2 resolutions). If you suggest combining/reworking blocks for stronger dramaturgy — it is welcomed, please describe the logic in your response.7. Technical Requirements File in Figma, neatly organized: frames, auto-layouts, named layers, components for repeating elements Responsive: desktop 1440 + mobile 375 (tablet — optional) Images/icons — in @2x, ready for retina Grid and margins — consistent, documented Specify used fonts and weights File transfer with usage rights (client's layout)8. What Needs to Be Submitted Figma file with desktop + mobile mockups All source files (icons, if created) Mini-guide on margins/grid (can be directly in the Figma frame)9. What to Send in the Response To be considered, please attach: Portfolio — link to Behance / Figma / website. Works in dark premium minimalism are important, not “stores on a builder” 1–2 relevant cases — websites/landing pages in a similar style (lokals.uz) Deadline for completion Cost (fixed for the project) Responses without a portfolio and without relevant works will not be considered. P.S. The assignment was written by AI, so if you have questions or clarifications, please write. A test task is available and is paid at $20 - symbolic :) Please proceed to the test task only after reviewing the cases, after we have approved. Thank you all!

create a Facebook business page; design it in the company's corporate style; set a cover and avatar; fill in all necessary information about the company

About the project A new brand in the retail market for household appliances and electronics (sales through the internet, additionally — Starlink and drones). The company is just entering the market, and the website and social media are under development. A complete brand book is needed "from scratch" — there is currently no logo. Positioning (briefly, for the executor's reference) Modern minimalism, technological sophistication, premium quality. Style references: Apple, Samsung, Dyson, Nothing, partially Comfy (in terms of content presentation). The emotion the brand should evoke: trust, comfort, confidence. Absolutely not suitable: acid/neon colors, gaudiness, overloaded layouts, "market" advertising style with discounts in the foreground. What is included in the work: Logo (main version + variations, protective field, prohibited usage options) Color palette (main + additional), HEX/RGB/CMYK Typography (font selection/recommendations + usage rules) Iconography (basic set in corporate style) Photo style — rules for selecting and processing images of equipment Minimalist infographics — basic principles Presentation template (e.g., PowerPoint/Google Slides) Templates for social media (posts/stories — basic set) Channel of use: digital (website, social media, email); printed materials — secondary. Submission format: PDF guideline (brand book as a document) Source files of the logo: AI, EPS, SVG, PNG, PDF Editable source files (Figma or Adobe Illustrator) Brand communication tone: professional, friendly, non-intrusive, without excessive formality — simple words for complex matters. Timeline: preferably to start as soon as possible, to approve the main materials within 2–4 weeks. What to send in response to the task: Portfolio with examples of brand book development "from scratch" (not just logos) Estimated completion time Cost Brief description of your approach to work (stages, number of revisions)

I'm looking for a graphic designer to create a brochure design in Canva (18 pages). This is an urgent project; the first version of the brochure must be completed by Thursday evening, July 2nd. Budget - $200 Important! I would like to start with a paid test task - designing one page. Price - $11. A brief and all materials will be provided. English proficiency at B2/C1 level is mandatory!

Looking for a designer for long-term collaboration. It is necessary to professionally format already prepared Microsoft Word documents (instructions, regulations, work standards, training materials, checklists, manuals, etc.).What needs to be done formatting the already prepared text (the text does not change); creating a unified corporate style for all documents; working with fonts, colors, indents, tables, infographics; formatting headings, blocks, notes, checklists, diagrams; adding simple icons, graphic elements; preparing documents for printing and exporting to PDF.Important ❗ There is NO need to change, shorten, or supplement the text. The task is solely to professionally format the material.What is already available ready Word documents; approved corporate style; ready examples of formatting to base on; corporate colors and overall design concept.Work result The output should be a document that looks like a professional corporate manual, not an ordinary Word file. For response Please send: 3–5 examples of your work; desired cost of formatting per file; completion time. Speed and quality will be an advantage. Payment is negotiable Test task (mandatory): I will provide one page of a ready document and an example of the corporate style. It is necessary to format this page according to the provided reference. The decision regarding further cooperation will be based on the result of the test task.