Below is an example of a technical assignment for a specialist or agency that is to fully launch and set up promotion.Technical AssignmentComprehensive Packaging and Launch of Facebook / InstagramGoal Fully prepare and set up the company's social networks for systematic engagement of new clients, working with the existing database, and automating advertising.1. Social Media PackagingFacebook design of the business page; cover design; avatar; company description; contact information; CTA buttons; Messenger setup; section design; creation of response templates.Instagram profile design; avatar; BIO; link; Highlights; design of highlights; feed design.2. Meta Business Manager Fully set up: Business Manager; advertising cabinet; Instagram connection; Facebook connection; access settings; employee roles; account protection; two-factor authentication.3. Meta Pixel Fully set up: Meta Pixel; Conversions API (if possible); event verification; standard events; lead transfer from the site; verification of correct operation. Events: Page View View Content Contact Lead Submit Form Purchase (if necessary)4. Analytics Set up: integration with the site; verification of all events; data transfer testing; conversion tracking.5. Content Prepare a content plan.50 posts Types of content: introduction; company advantages; services; cases; reviews; useful tips; answers to frequently asked questions; work photos; promotions; sales. For each post: text; headline; call to action; design.6. Reels Create at least 30–50 Reels scripts. For each: script; text; editing; subtitles; music; description; hashtags.7. Advertising Strategy Develop a complete advertising strategy. Describe: goals; launch stages; budget; KPI; scaling.8. Target Audiences Create audiences: cold; warm; hot; Look-alike; interest-based audiences; competitor audiences; geographic audiences; behavioral audiences.9. Retargeting Set up retargeting: website visitors; page views; interaction with Facebook; interaction with Instagram; video views; form openings; incomplete applications; existing clients.10. Own Client Base Work with the own base: base import; segmentation; creation of Custom Audience; creation of Look-alike; separate advertising campaigns for regular clients; campaigns for repeat sales.11. Advertising Campaigns Launch campaigns: attracting new clients; lead generation; Messenger messages; Instagram messages; traffic to the site; remarketing; sales; repeat sales.12. Creatives Create advertising materials: banners; carousels; videos; Reels; Stories; static ads.13. Optimization After launch: A/B testing; audience optimization; bidding optimization; creative optimization; text optimization; disabling ineffective campaigns; scaling effective ones.14. Reporting Provide: structure of the advertising cabinet; list of audiences; list of campaigns; advertising metrics; CPL; CPC; CPM; CTR; number of applications; recommendations for further development.Expected Result After the work is completed, the company should receive a fully ready client attraction system through Meta: professionally designed Facebook and Instagram; configured Meta Business Manager; connected Meta Pixel and Conversions API; correctly functioning analytics; content plan with 50 posts; Reels package for regular publications; ready advertising campaigns; configured cold, warm, and hot audiences; retargeting and Look-alike audiences; use of the own client base for repeat sales; a system of continuous advertising optimization and scaling of results.
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Current freelance projects in the category Social Media Advertising
I'm looking for a targeting specialist to set up and manage an advertising campaign on Meta (Facebook / Instagram) for promoting online English language courses. Tasks: Set up the advertising account / campaigns Create creatives Launch test ads Optimize the campaign and reduce the cost per lead Provide reports on results What is already available: Website / landing page Understanding of the target audience Ready product (online courses) What is important: Experience with Meta Ads Understanding of Facebook policies and risks of account bans Experience launching ads from client accounts or from your own Business Manager Cases in similar niches — will be a plus
We are the company Sun Box. We need to set up and launch targeted advertising for SunBox on TikTok. Task: Geographic display: Kyiv, Right Bank Service: rental of mini-storage for personal belongings and goods. Promotional price: from 499 UAH. Target audience: residents of the Right Bank of Kyiv, people during moving or renovation, small business owners, and online store owners. Main goal: to receive applications and calls from potential clients. Set up TikTok Pixel and track applications. Create separate ad groups to test different audiences and advertising videos. Check the possibility of geo-targeting by districts of the Right Bank or postal codes. If this is not possible, suggest the optimal option for local targeting. Prepare recommendations for the budget, advertising creatives, and the duration of the testing period. After launch, track results and optimize the campaign. Before starting work, please inform me: the cost of setting up and managing the advertising; recommended advertising budget; what materials and access are needed; estimated launch time; how reporting will be organized.
Systematic placement of my advertisement in free profile groups, social media communities (I am ready to consider paid placement in profile communities upon separate agreement) and messengers (Facebook, Telegram, and other profile groups) - the field of trading and trader groups (stocks, stock market, cryptocurrency, forex, educational trading communities, etc.).
Theme: Advertising Portable solar panels, charging stations (batteries), and inverters (backup power systems for home)Installation and design requirements Dynamics: Change of frame or angle every 1.5–2.5 seconds. Use zooms (in/out), sound effects (Whoosh, Pop, Click) when text appears. Subtitles: Required Sound: Trendy music from social media or voiceover by a speaker Platforms: Instagram Reels, TikTok, YouTube Shorts. If you are from Zaporizhzhia, there is an opportunity to shoot the product live (our warehouse, access to samples), but if not, we will provide video and photos. Creative approach is welcomed