We need a responsible and creative SMM specialist for the regular management of an existing Instagram page dedicated to "Smart Home" technologies. The main goal is to increase audience engagement, grow followers, and maintain a unified visual style.
Responsibilities:
1. Development and publication of content 4-6 times a week (posts, stories, reels):
- Reviews of smart home devices.
- Life hacks for home automation.
- News from the world of technology and gadgets.
- Cases, usage examples, infographics.
2. Creation of a unique visual style:
- Unified color palette, fonts, templates for design.
- High-quality photo/video materials (stock images can be used)
3. Writing selling and informational texts using key hashtags.
4. Analyzing statistics (reach, engagement) and adjusting strategy.
5. Communication with the audience: responding to comments, conducting polls, contests.
Preferred:
- Experience managing Instagram accounts in the technology, design, or construction niche (attach work samples if available).
- Ability to work with graphic editors (Canva, Photoshop, Figma).
- Understanding of SMM trends and the peculiarities of Instagram algorithms.
- Knowledge of the "Smart Home" topic (or willingness to dive into the subject).
- Copywriting skills and basic analytics.
It would be a plus:
- Experience in creating Reels and targeted advertising.