ТЗ для написание SEO статьи, на сайт по подбору СТО

I'm looking for an experienced Google Ads specialist who has a successful track record of setting up advertising for construction companies in France. About the company The company is engaged in renovations and restoration of apartments and houses. We primarily operate in the Auvergne-Rhône-Alpes region (Lyon and surrounding area). Tasks Need to: Conduct a competitor analysis. Select the most effective keywords. Create the structure of the advertising account. Set up Google Ads search campaigns. Set up Performance Max (if needed). Set up remarketing. Connect Google Analytics 4 and Google Tag Manager. Set up conversion tracking (calls, forms, applications). Optimize campaigns to achieve the maximum number of quality leads. Set up geotargeting only for the required region of France. Provide recommendations for improving the website to increase conversion. Goal To receive the maximum number of quality applications from clients looking for: apartment renovations; house renovations; office renovations; commercial premises; large projects with a budget from €20,000 to €100,000 and more. Requirements for the contractor At least 5 years of experience with Google Ads. Presence of successful cases in the construction or renovation sector. Understanding of the French market. Ability to scale advertising campaigns. Google Ads certification is preferred. In your response, please send: Examples of your projects. What results you have achieved. Estimated advertising budget that you recommend. Cost of your services (setup and monthly management).

There is a car dismantling website: avtoera.com Used auto parts for cars from the USA. The site has over 50,000 products. A specialist is needed to analyze the website, develop a promotion strategy, and set up advertising in Google Ads. What is needed: check the website from the perspective of SEO, indexing, structure, and technical errors; develop a promotion strategy for the website considering the large number of products; explain how to properly promote products considering categories, brands/models of cars, product cards, OEM numbers, and part names; check and set up Google Ads; suggest a structure for advertising campaigns; explain which queries are better to launch in advertising and why; check or set up Google Analytics 4, Google Search Console, Google Tag Manager; explain in simple terms where to look for traffic, sources of traffic, requests, and advertising effectiveness. What I want to receive: website audit; step-by-step SEO and Google Ads strategy; list of necessary improvements; configured/checked analytics; configured Google Ads advertising campaigns; instructions on where to look for traffic, requests, sources of clients, and advertising results. In the response, please write: How would you start promoting such a website? What structure of Google Ads would you suggest for a car dismantling business? Which analytics tools would you check first? Do you have experience with auto parts, online stores, or large catalogs? It is important not just to “set up advertising,” but to develop a strategy and understand why it is suitable for the car dismantling website. The project budget is negotiable (the Google Ads advertising budget will be paid separately).

We need to resolve the issue with the company profile verification on Google Maps. After changing the address for the online service, there was a problem with the verification. We made a video, but it was also not approved, and now there is no possibility to create a new one. We need a specialist who knows how to carry out the verification not through video but through alternative methods. Should we contact support to allow another verification method?

It is necessary to conduct an audit of the existing website, fix technical errors, improve SEO, optimize speed, and gradually enhance functionality. Redesign is not required. What needs to be done: Conduct a technical audit of the website. Conduct an SEO audit and propose a plan for improvements. Identify and eliminate technical errors. Propose improvements for UX/UI and design. Optimize loading speed. Make enhancements to the website, and if necessary, work with the code. In the future — support and development of the website. In your response, please include: links to similar projects; experience working with WordPress (if any); estimated cost of work; whether you are ready for long-term cooperation.

1. Gather semantics for the cluster "new online casinos", geo Australia, language English A clean cluster is needed, without branded queries The final result is 2 columns in a table: keywords + frequency (search volume) 2. Prepare 1 technical task for the copywriter on the main keyword "new online casinos", geo Australia - analyze competitors in the cluster - add collected keywords - create the structure of the technical task with instructions for writers Instructions for the writer must be written in English Headings H1, H2, H3... should not be generated using AI 3. Based on SERP analysis, prepare Title, Description, and H1 for the cluster "new online casinos", geo Australia Use the most frequent words that are used in competitors' examples Title length - 45-55 characters Description length - 145-155 characters Do not use AI Do not use emojis Use the keyword at the beginning (closer to the beginning) in both the title and the description Description consists of 2 sentences (the first WITHOUT a call to action) Description and titles must be unique, not template-based Payment - 25 euros