Advertising by Google

The tracking system was working, but there was a failure. It is necessary to find the cause of the error and restore the operation of conversions and audience collection as it was previously set up.What needs to be done: Find the error: Conduct an audit of tags (GTM, GA4, Meta Pixel) and determine why the data stopped being transmitted. Restore conversions: Return correct tracking of existing goals (forms, buttons, orders). Revive audiences: Restore data collection into active retargeting databases. Test: Show through debug mode that the errors have been resolved and tracking is working again.

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It is necessary to set up Google Ads campaigns for a cleaning company.Requirements: Setting up Google Ads from scratch. Competitor analysis. Collection of key queries and negative keywords. Setting up search campaigns. Connecting Google Analytics and conversion tracking. Optimization of advertising campaigns. Control of application costs and continuous improvement of results. Goal:To obtain the maximum number of targeted applications at the minimum cost.In your response, please indicate: experience with Google Ads; cases in the service sector (preferably cleaning, repair, local business); cost of setup and monthly management; estimated cost per application that has been achieved in similar projects; what KPIs you consider realistic for a new project.

There is a functioning Ukrainian niche classifieds board. It has the functionality for selling services, TOP listings, etc., but it is still not connected to acquiring, etc. It has been operating for over 10 years. The main question is, what monetization options can you propose and implement? There is a desire to approach this issue thoughtfully, so that everything is organic and without harm to users, but also to ensure profitability.

Need to check and fix Google Ads conversion tracking + GA4 Website: lustre-ok.com.ua CMS: OkayCMSTask Description It is necessary to conduct an audit and fix the Google Ads conversion tracking settings. During the audit of the advertising account, it was found that some conversions are being transmitted incorrectly, which may cause Google Ads algorithms to optimize advertising campaigns based on incorrect data.What needs to be done1. Check the integration Check the correctness of the operation: Google Ads; Google Analytics 4; Google Tag Manager (if used); integration with OkayCMS.2. Check event transmission Check the correctness of the transmission of the following events: View Item; Add to Cart; Begin Checkout; Purchase.3. Find and fix the problem It is necessary to find the reason why the statistics look incorrect (for example, more purchases than beginnings of checkout). It is essential not only to fix the problem but also to determine its cause.4. Check Google Ads conversions Check: which conversions are being used; if there is any duplication of conversions; if there is any duplication between Google Ads and Google Analytics 4; if the same purchase is being imported twice.5. Check Enhanced Conversions Check if Enhanced Conversions are set up correctly. If necessary — fix.6. Check order value transmission Ensure that the following is correctly transmitted to Google Ads: order amount; currency; transaction ID.7. Change the attribution window For the conversion "Purchase", it is necessary to: check the current attribution window; change it from 30 days to 7 days. If you believe that changing this setting is not appropriate, please explain why in a reasoned manner.