Hello.
Technical assignment:
Project: Entrance group / facade of RESTO-PRESTO point
Format: Visualization in 3 projections - facade and slightly from the side with a general view in the shopping center and on the right the courier area.
Goal: Create a modern, bright, and realistic design that corresponds to the RESTO-PRESTO brand (updated)
1. General task:
It is necessary to develop the design of the entrance group and show visualization in two projections (frontal and corner). I provide the prototype and general data, but it needs to be changed or adapted to a modern real result.
The layout should look as realistic, bright, and modern as possible, in the style of current European food courts. Which will be relevant for the next 10 years.
The format should be light and inexpensive to implement and scale, so it can be realized in different cities. The facade of the bar counter is laminated chipboard in blue, the bottom of the plinth is stainless steel, the facade of the bar counter is light blue. The walls in the kitchen should be made of suitable colored tiles. The facade parts are light gray - possibly also laminated chipboard for ease of assembly. In the kitchen, the "apron" is stainless steel and there is a lot of stainless equipment. In the cash register area, there is a barista zone.
Inside the kitchen, there is already a pizza area.
It may be possible to make the design more open than in this source, more air/less walls, and the sign can also be lightened.
The layout should include the following equipment: 2 TV screens; wall-mounted self-service kiosk, tablet on the bar counter, coffee machine in the barista area automatic/semi-professional, refrigerated display integrated into the bar counter. A shelf on the right for order pickups.
The view from the right should also include a courier area - with a small screen/partition (from customers) - so they can sit (under their seats, a shelf for bags - so they don't put them on the floor - to charge phones on the wall, a charger built into the wall/on top a screen for order readiness - a window for handing them their orders.
2. Colors and atmosphere:
- Overall style - bright, clean, modern
- No "dirty" effects, darkening, or artificial noise
- Neat lighting, a sense of space and freshness
Brand colors: blue, carrot red, white. (I will attach to the layout) add light gray and stainless steel to the design.
3. Logo and inscriptions
Use the brand font for inscriptions:
- RESTO-PRESTO, fonts
- "Pick up here", "Order here"
4. Screens (TV menu):
- Screen size 42 inches, positioned vertically
- Remove any "dirty" or blurry effects
- Content should be in the style of real menus (like Dodo Pizza / Shift)
- Do not overload the design
- Categories on the screens:
- Menu in Ukrainian
- Focus on pizza, lemonades, sandwiches (panini) promotions.
- The sign should also be inexpensive - plastic or composite - letters and a glowing light line.
5. Refrigerated display
- Only realistic lemonades in yellow color in a transparent bottle with a logo on a blue round sticker,
- Pepsi/plain mineral water
- Sandwiches 60-70% of beverages
- No unnecessary products
- Beverages should look real, not "flat".
6. Shelf "Pick up here":
- Place branded RESTO-PRESTO boxes
- There should not be many boxes
- About 70% of the shelves should be empty - for a sense of lightness and order
- No beverages and unnecessary items
- On the shelf, there should be numbers and the shelf should be through without partitions for access from the kitchen side and for pickup by the customer
- Shelf made of stainless steel
7. Packaging
Use bright coral branded RESTO-PRESTO boxes for pizza
Bags and boxes should look neat and branded
8. Realism
The layout should look like:
- Real photo
- Modern food court
- No 3D render "from a catalog" effect
- With live light, textures, and correct proportions
9. Overall design, about 2-4 tables - depending on how close the bar counter will be depicted
9. Submission format
- 2 projections
- High quality
- Suitable for presentation to the landlord / shopping center
- Source - in 3D Max or another program (for editing by me later)
- Jpg format of good resolution/quality
P.S. I will provide the source for the menu sketch and logo