Internal Audit of the Website (Portaal for Education)

We are looking for a freelancer (SEO technician / Shopify developer) to perform a clear list of technical and content tasks on the website https://easyfeet.store/. We have conducted an audit of the site for GEO (Generative Engine Optimization) — optimization for AI assistants (ChatGPT, Perplexity, Gemini, Claude). Our goal is to fix technical errors that prevent algorithms from seeing our advantages and to structure the site's code. Analytics and strategy are already prepared, and we have a step-by-step checklist (what to remove, what to change, what to add). We need purely your hands for implementation. Scope of Work: We plan to break all work into several logical stages: Technical access for AI and microdata Configuration and verification of robots.txt for specific AI crawlers (OAI-SearchBot, PerplexityBot, ClaudeBot, etc.). Creation and deployment of the llms.txt file in the root of the site. Complete reconstruction and cleaning of JSON-LD microdata: extended Organization schema (linking the site with our storefront on Amazon through sameAs tags), refinement of Product, implementation of FAQPage and Article blocks. Code cleaning (Shopify DOM) and entities: Removal of DOM noise (duplicate text in theme code, remnants of developer templates). Optimization of product names for clear AI entities. Correction of mixed links on main category pages (symptoms / foot condition). Displaying reviews and content for conversational queries: Setting up the display of customer text reviews in clean HTML code on the page so that AI bots can read them (currently they are pulled through JS scripts of the Loox app). Adding text specifications (materials, arch height in mm, stiffness) to product pages. Creating landing pages comparing the brand with main competitors in the niche. Your suggestions and ideas: Since GEO is a new and flexible direction, we greatly value professional feedback. If you have your own suggestions, vision, or technical tips on how to better implement the display of reviews in clean HTML under the hood of Shopify, how to optimize microdata for LLM, or improve data structure — please write them in your response. We are open to dialogue and ready to adjust the budget and terms of reference based on your insights. Requirements for the performer: Experience working with the Shopify CMS (Liquid, working with meta fields, editing theme code). Understanding of technical SEO and microdata Confident English (to understand content, as the site is in English, targeting the US market). In your response, please indicate: Your cases: Links to your successful projects in technical SEO and code customization on Shopify. Your proposals and price: Based on our list of tasks, suggest your version of breaking the project into stages, as well as indicate the cost and timelines for each stage. Experience with AI

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