A dashboard needs to be developed in Looker Studio with data connections from Google Ads, Meta Ads (Facebook/Instagram Ads), and internal PIMS. Tasks: Connect data sources: Google Ads Meta Ads; PIMS (via API, CSV/Google Sheets, or another agreed method). Normalize and link data between sources (campaign matching, UTM, SKU, or other keys). Build a dashboard with key metrics: cost, clicks, impressions, CTR, CPC, CPM; conversions, CPA, ROAS, revenues (if needed from PIMS); metrics by campaigns, ad groups, creatives, and sales (link to PIMS). Implement filtering and segmentation: filter by campaigns, dates, channels (Google/Meta). ability to compare periods. Document the connection of sources, data transformations, and instructions for using the dashboard.
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Proposals are currently absent
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Inna P. 19 February 2020Ваша аудитория - в контекстной рекламе.
Вы не привлечете такого качества лиды из фейсбука.
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Inna P. 19 February 2020Есть стата по аналогичному проекту, сравнительно ФБ и контекста? или это просто амбиции?
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Dmitry Lyubchenko 19 February 2020Ну да, вы же утверждаете что фб не отработает не просто так.
Вот и хотелось бы посмотреть на ваш опыт.
На слово верить, сами понимаете, не с руки. -
Inna P. 19 February 2020Дмитрий, почему я должна доказывать что-то лично Вам?
Был опыт настройки из ФБ и из контекста, и лиды кардинально разного качества. ФБ хорошо работает на определенных темах, но не на таких. ИМХО.
Если у Вас получится сделать клиенту огонь - я только за ))
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Dmitry Lyubchenko 19 February 2020Почему вы нормальный рабочий вопрос воспринимаете как вызов?
Не надо ничего доказывать, ИМХО, извините такой себе аргумент)
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Inna P. 19 February 2020Дмитрий, если Ваше мнение и практика показывает по другому , расскажите и покажите заказчику ) Я не буду устраивать доказательные дебаты здесь )
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Artem Fomin
19 February 2020
Наша задача - это получение лидов, поэтому готов обсудить любой эффективный инструмент, спс
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