Consulting
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564 USD The legal company “AVOCORE”
ConsultingConsulting on the development of the project:
- Site audit and SEO optimization recommendations
Audit of Advertising Account
Structure of the site and description of services
… Preparation of the project development strategy
Basic Corporate Training
Consulting on Internet Marketing
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113 USD Corporate Seminary
ConsultingCorporate Seminar on Digital Marketing of Professional Services for the Advocate Association "MAKMEL"
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Case of earnings on cryptocurrencies (payment)
ConsultingCase of earnings on cryptocurrencies through a bank and currency rate. Case (payment) and involves the use of funds above $2000 per walk. Cyclical exchange. There are small risks with minimal losses, a rare force majeure as everywhere.
In general, the current strategy of additional/basic earnings.
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5 USD Working with CMS WordPress
ConsultingConsultation on work with the site of the real estate agency (CMS WordPress): translation, setting, management.
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Promotion of a physical store of its own brand of soft furniture
ConsultingThe objective of the project:
Increase the visibility of the physical store and sales, increase brand awareness.Period of work: 4 months.Instruments Online:
Digital Catalog of Furniture
Create a catalogue with the possibility of use in printed materials.Listing the catalogue on the website and social networks.The company website
… Create an image site with a description of the brand, product and store.The catalogue of furniture on the site.Creating content and filling the site: writing texts, organizing the subject photography and team photography
Advertising in Google AdWords:
Search advertising, aimed at promoting a store/mobile in the city and region.Advertising a physical point on Google Maps within the city.Banner advertising to promote the brand in the area.Social networks
Create and maintain pages on Facebook, Instagram and TikTok.Publishing interesting and useful content about furniture and interior design.The launch of targeted advertising to promote a brand, store and range.Offline Tools :
A big figure next to the store.Billboard in a strategic place.Advertising in the lifts.Search of subordinates and organization of their work:
Choosing subordinates for website development, advertising campaigns, SMM and offline tools.Forming Task, control of compliance with deadlines and the quality of the work of the subordinates.accompanying the performance:
Continuous monitoring of the project.Regular strategic sessions with undertakings and business owners to discuss the results and make the necessary changes.Resolution of problems and force majeure situations.The Lights:
Weekly and monthly reports of the results of the promotion.Analysis of efficiency indicators (KPI) and introduction of corrections to the strategy.Visualization of data for visual representation of results.Quality of Service Audit:
Audit quality of service in the store and online.Identifying the problem zones and developing a plan to eliminate them.Training for the staff of the store in order to improve the quality of service.Results
Thanks to clear planning, proper selection of subordinates and constant monitoring of the course of the project, we managed to the objectives set:
Increase the visibility of the store and sales.Increased brand awareness.Improving the quality of service.The conclusions
For the successful promotion of the local business, it is important not only to develop an effective strategy, but also to properly organize the work with the subordinates, constantly monitor the results and make the necessary corrections.The combination of online and offline tools gave the expected result.Working on the promotion of local business requires constant work and improvement.
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DIGITALIZATION OF SALES: LTV SYSTEM
ConsultingComprehensive audit and construction of a sales system in the industrial tool niche (B2B)
Object: Trade and service company (consumables for woodworking and metalworking). Problem: The owner is overwhelmed with operations, managers work chaotically, the client base is a "dead weight" in spreadsheets, and the actual profitability of the segments is unclear.
… What has been done (My methodology):
1. Deep audit and search for "gaps" in the numbers:
• Analysis of the assortment matrix: It was found that 70% of clients purchase only the main product (saws/milling cutters), ignoring ancillary products (lubricants, cleaners, clamping chucks). Loss of profit from cross-sales is up to 15% from each deal.
• Segmentation of the base (ABC analysis): It was found that managers spend 80% of their time on "small" clients with low checks, while large workshops do not receive adequate attention.
• Control of "abandoned" leads: A lack of follow-up system (repeated touches) was identified. 40% of requests for quotes were closed without repeated contact from the manager.
2. Designing systemic solutions:
• Communication technology maps: Instead of "buy-sell" scripts, advisory checklists were implemented. The manager first clarifies the equipment parameters (RPM, feed, material), and then offers a solution. This increased the expert status of the company.
• Implementation of the LTV loop (Service cycle): A regulation for automatic return of the client for sharpening and restoration was created. We transformed a one-time sale into an endless service cycle.
• Automation of control: Development of a reporting system where the owner sees not the "process," but the result: the number of new deals, the percentage of retention of old clients, and the effectiveness of each manager in numbers.
3. Implementation results:
• Optimization of the base: The resources of managers were redistributed to high-yield segments (increase in turnover in category A by 20%).
• Growth of upsells: The average check increased by 12% due to mandatory sets of ancillary products.
• Transparency: The owner completely exited "manual" control of calls, switching to management through weekly KPI reports.
Work format: Only text, numbers, and regulations. No marketing "noise" or empty advice.
Methodology is protected by NDA. Copying the structure without understanding the technical processes leads to budget leaks.
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300 USD Investment model and presentation for the fund
ConsultingCreation of a financial model and justification of the project's investment attractiveness.
What has been done:
• Financial forecast with ROI, NPV, and breakeven point
• Investor presentation in English
… • Justification of share value and phased financing roadmap
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250 USD Financial analysis and business modeling
ConsultingProject: Complete Financial Forecast (2026–2030) with Investment Attractiveness Justification
What has been done:
• Revenue modeling across 7 sources
• Building Unit Economics per vehicle
… • Scenario analysis (base, pessimistic, optimistic)
• Calculation of DCF, IRR, ROI, breakeven point
• Preparation of an investment slide for the pitch
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Grant documents, Financial model
ConsultingClient:
Founder of a waste collection company for recycling
Problem:
It is necessary to create a package of documents to apply for a grant from the EC. The deadline for submitting documents was in 7 days
…
Solution:
1. Study the package of documents for the program:
- participation conditions
- document formatting requirements
- financial document calculation rules
2. A work plan was created, which is submitted in the funding application according to the requirements
- project milestones with goals
- work packages, with goals, results, responsibilities, and resources
- cost calculation of resources by expense categories according to program requirements
3. The financial plan appendix of the project was filled out based on the project
4. Project description regarding partners, marketing, risks
5. A financial model of the business with project implementation was developed
- sales model
- financial result model for 3 years
- break-even point
- return on investment
Result:
Documents submitted/accepted for participation in the grant competition. The decision deadline for the grant provision is February 2025.
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Financial model
ConsultingDevelopment of a financial model for various business directions, including scenario analysis and sensitivity analysis. Individual approach to the needs of each project.
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Products for pregnant women and babies
ConsultingLanding: structure, text, research, positioning
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GIZ Grants for the MSB
ConsultingGrantraying and group mentoring. GIZ competition for small and medium-sized. 15 of the 18 participants received the grant.