Case: Development of an automated test for a WEB designer
CLIENT:
WEB designer
TASK:
Create an automated test with results delivered via Instagram Direct — for additional client engagement.
SOLUTION:
• Launch a chatbot triggered by a keyword in Direct.
• Create questions with necessary answer options.
• Automatically calculate scores and provide information based on the results.
• Transition the client to the next stage of communication with a specialist.
RESULT:
1. The chatbot operates 24/7 to help attract new clients.
2. The test is activated by a keyword, both in Direct and in comments to increase interactions and reach with the page.
3. The test guides the client through necessary questions, automatically calculates scores, segments clients, and provides the required result.
4. Automatically provides recommendations for the client based on the received result and transitions to the next stage - personal communication with a specialist.
WEB designer
TASK:
Create an automated test with results delivered via Instagram Direct — for additional client engagement.
SOLUTION:
• Launch a chatbot triggered by a keyword in Direct.
• Create questions with necessary answer options.
• Automatically calculate scores and provide information based on the results.
• Transition the client to the next stage of communication with a specialist.
RESULT:
1. The chatbot operates 24/7 to help attract new clients.
2. The test is activated by a keyword, both in Direct and in comments to increase interactions and reach with the page.
3. The test guides the client through necessary questions, automatically calculates scores, segments clients, and provides the required result.
4. Automatically provides recommendations for the client based on the received result and transitions to the next stage - personal communication with a specialist.