Case: Development of a chat bot for an Instagram shoe store
CLIENT:
Owner of an Instagram store who responds to messages personally.
Has additional work, which limits time for communication.
During power outages or shelling, unable to respond quickly to inquiries.
PROBLEMS:
Loss of warm customers due to delayed responses.
Large number of identical questions (size selection, delivery, exchange, returns) that take up time.
IMPLEMENTED:
• "Frequently Asked Questions" block
Automated response funnel for common customer questions (size selection, delivery, exchange, returns) for first-time store interactors.
• "Direct Menu" block
Interactive menu in Direct that allows customers to easily select the needed section and get the required information without waiting for a response from the client.
• "Catalog" block styled according to the brand.
Available 24/7 for information review and includes automated shoe size selection: Successful selection → call to purchase. If help is needed → automatic notification to the client.
• Additional notifications for clients: in a special app, Telegram, and email. Notifications about potential buyers and inquiries requiring consultation.
This reduces the risk of missing an important request and losing a customer.
RESULT:
• First-time clients automatically enter a funnel with important information. This helps to immediately answer their questions and interest them in a purchase.
• Customer messages no longer get lost in "Requests" folders. Thanks to automation, they are automatically redirected to "Main," significantly increasing request visibility.
• Reduced workload for the client. All repetitive questions are now handled automatically, allowing the client to focus on more important tasks.
• Increased sales conversion. Buyers receive instant responses, facilitating quick purchase decisions.
• Minimized loss of potential clients. Thanks to notifications, the client is always aware of who needs consultation and can quickly intervene if necessary.
Owner of an Instagram store who responds to messages personally.
Has additional work, which limits time for communication.
During power outages or shelling, unable to respond quickly to inquiries.
PROBLEMS:
Loss of warm customers due to delayed responses.
Large number of identical questions (size selection, delivery, exchange, returns) that take up time.
IMPLEMENTED:
• "Frequently Asked Questions" block
Automated response funnel for common customer questions (size selection, delivery, exchange, returns) for first-time store interactors.
• "Direct Menu" block
Interactive menu in Direct that allows customers to easily select the needed section and get the required information without waiting for a response from the client.
• "Catalog" block styled according to the brand.
Available 24/7 for information review and includes automated shoe size selection: Successful selection → call to purchase. If help is needed → automatic notification to the client.
• Additional notifications for clients: in a special app, Telegram, and email. Notifications about potential buyers and inquiries requiring consultation.
This reduces the risk of missing an important request and losing a customer.
RESULT:
• First-time clients automatically enter a funnel with important information. This helps to immediately answer their questions and interest them in a purchase.
• Customer messages no longer get lost in "Requests" folders. Thanks to automation, they are automatically redirected to "Main," significantly increasing request visibility.
• Reduced workload for the client. All repetitive questions are now handled automatically, allowing the client to focus on more important tasks.
• Increased sales conversion. Buyers receive instant responses, facilitating quick purchase decisions.
• Minimized loss of potential clients. Thanks to notifications, the client is always aware of who needs consultation and can quickly intervene if necessary.
Kamenskoye 
Available for hire