Check-out flow

Task: creation a checkout process that unifies the customer experience across 3 product families, allowing existing customers to make purchases with just a single click.

My Contribution
- Best practice analysis
- Concept creation
- Prototyping
- Visual design
- Designing user flows
- Stakeholder presentations

Historically, the company had a multitude of diverse checkout flows due to several reasons. One of them was the constant testing of marketing flows. Acquiring different product families from third-party manufacturers, each with its unique characteristics, added to the variety. The complexity was further increased by the diverse country-specific features, considering the company had customers from 172 countries.

After making a strategic decision to create a unified marketplace for the company, the need for standardizing the checkout process emerged.

The consolidation resolved several issues at once.

With a unified checkout process, users gained the ability to add multiple products or services from various company offerings to a single cart. Moreover, it opened up new opportunities for cross-selling and upselling.

The integration of payment methods into the unified checkout process allowed users to securely store their payment information once and utilize it for all purchases within the company.

This consolidation significantly simplified work processes for customer support and internal management by consolidating payment processing and other operational aspects.