Email automation in Klaviyo for purchasing travel-size perfume
Email Marketing
For Bibliothèque de Parfum, a separate email sequence was developed in Klaviyo for buyers of the 16 ml travel-size perfume in the Polish Shopify store.
The task of the sequence is not just to send the customer a few emails after purchase, but to help them get to know the fragrance better, enhance interest in the brand, and gently lead to the next step: a repeat purchase, introduction to other fragrances, or transition to a full-size product.
What was accomplished:
— developed a post-purchase communication strategy;
— prepared the structure of a sequence of 5 emails;
— written texts in Polish;
— worked on subject lines and preheaders;
— created email designs in Figma;
— prepared visual layouts in the brand's style;
— completed responsive email coding;
— assembled emails on the Klaviyo platform;
— set up automation logic after purchase in Shopify;
— prepared CTAs and links to the necessary product pages.
Unlike regular promotional newsletters, this sequence was built as a brand narrative after purchase. The customer receives not just a product, but a continuation of the experience: an email about the secret story of the fragrance, application recommendations, an explanation of how the notes unfold, and further suggestions for getting to know other brand products.
This approach is especially important for e-commerce in the fragrance niche, where the decision to repurchase depends not only on price or discount but also on emotion, impression, packaging, product story, and trust in the brand.
The sequence included several email marketing tasks:
— post-purchase onboarding;
— product education;
— increasing engagement;
— building trust in the brand;
— preparing for repeat purchases;
— cross-selling to other formats and products;
— retaining the customer after the first purchase.
A separate focus was placed on design. The emails turned out to be visually rich, neat, and atmospheric: with premium graphics, large product blocks, a soft color palette, and a structure adapted for perception in email.
Services and tools used:
— Klaviyo;
— Shopify;
— Figma;
— email copywriting;
— responsive HTML coding;
— post-purchase automation;
— e-commerce segmentation;
— Polish localization.
Result: a complete trigger sequence was prepared for the client after the purchase of the travel-size product, which helps retain the customer, reveal the brand's value, and stimulate further interaction with the store.
#EmailMarketing #Klaviyo #Shopify #EmailAutomation #PostPurchase #Retention #Ecommerce #EmailDesign #Figma
The task of the sequence is not just to send the customer a few emails after purchase, but to help them get to know the fragrance better, enhance interest in the brand, and gently lead to the next step: a repeat purchase, introduction to other fragrances, or transition to a full-size product.
What was accomplished:
— developed a post-purchase communication strategy;
— prepared the structure of a sequence of 5 emails;
— written texts in Polish;
— worked on subject lines and preheaders;
— created email designs in Figma;
— prepared visual layouts in the brand's style;
— completed responsive email coding;
— assembled emails on the Klaviyo platform;
— set up automation logic after purchase in Shopify;
— prepared CTAs and links to the necessary product pages.
Unlike regular promotional newsletters, this sequence was built as a brand narrative after purchase. The customer receives not just a product, but a continuation of the experience: an email about the secret story of the fragrance, application recommendations, an explanation of how the notes unfold, and further suggestions for getting to know other brand products.
This approach is especially important for e-commerce in the fragrance niche, where the decision to repurchase depends not only on price or discount but also on emotion, impression, packaging, product story, and trust in the brand.
The sequence included several email marketing tasks:
— post-purchase onboarding;
— product education;
— increasing engagement;
— building trust in the brand;
— preparing for repeat purchases;
— cross-selling to other formats and products;
— retaining the customer after the first purchase.
A separate focus was placed on design. The emails turned out to be visually rich, neat, and atmospheric: with premium graphics, large product blocks, a soft color palette, and a structure adapted for perception in email.
Services and tools used:
— Klaviyo;
— Shopify;
— Figma;
— email copywriting;
— responsive HTML coding;
— post-purchase automation;
— e-commerce segmentation;
— Polish localization.
Result: a complete trigger sequence was prepared for the client after the purchase of the travel-size product, which helps retain the customer, reveal the brand's value, and stimulate further interaction with the store.
#EmailMarketing #Klaviyo #Shopify #EmailAutomation #PostPurchase #Retention #Ecommerce #EmailDesign #Figma