SEO as a managed growth channel for B2B business
Client: Racio — an expert company in the field of occupational safety and fire protection.
Task:
to transform SEO from a source of chaotic traffic into a predictable channel for attracting B2B clients.
Challenge:
In the occupational safety niche, decisions are made based on trust and expertise. Before starting the work, the website had unstable positions: traffic was "bouncing," and most visits were informational and did not convert into service inquiries. There was a lack of understanding of which specific pages were generating profit.
Solution:
1. Prioritization of semantics: we divided queries into informational and commercial, focusing on promoting specific services (audit, training, documentation).
2. Technical recovery: we eliminated "gaps" in indexing — removed broken links, optimized crawl budget, and set up correct redirects.
3. Implementation of E-E-A-T: we added expert blocks, reviews, and FAQs to confirm the company's expertise even before the first contact.
4. Snippet optimization: we redesigned meta-data (Title/Description) to increase CTR in search results, emphasizing benefits for businesses.
5. Content strategy: we developed a publication plan that addresses real business pain points (fines, inspections by the State Emergency Service), gently leading to service orders.
Results:
1. +18% increase in the number of sessions and improvement in the quality of organic traffic (users more frequently visit service pages).
2. Strengthening positions: the average position of the website in Google improved from 9.8 to 7.8, ensuring stability in the top search results.
3. Increased reach: the number of impressions in search exceeded 230,000 per month due to the expansion of the semantic structure.
4. Systematic approach: SEO became a cumulative asset that provides a stable flow of inquiries even during seasonal downturns.
Task:
to transform SEO from a source of chaotic traffic into a predictable channel for attracting B2B clients.
Challenge:
In the occupational safety niche, decisions are made based on trust and expertise. Before starting the work, the website had unstable positions: traffic was "bouncing," and most visits were informational and did not convert into service inquiries. There was a lack of understanding of which specific pages were generating profit.
Solution:
1. Prioritization of semantics: we divided queries into informational and commercial, focusing on promoting specific services (audit, training, documentation).
2. Technical recovery: we eliminated "gaps" in indexing — removed broken links, optimized crawl budget, and set up correct redirects.
3. Implementation of E-E-A-T: we added expert blocks, reviews, and FAQs to confirm the company's expertise even before the first contact.
4. Snippet optimization: we redesigned meta-data (Title/Description) to increase CTR in search results, emphasizing benefits for businesses.
5. Content strategy: we developed a publication plan that addresses real business pain points (fines, inspections by the State Emergency Service), gently leading to service orders.
Results:
1. +18% increase in the number of sessions and improvement in the quality of organic traffic (users more frequently visit service pages).
2. Strengthening positions: the average position of the website in Google improved from 9.8 to 7.8, ensuring stability in the top search results.
3. Increased reach: the number of impressions in search exceeded 230,000 per month due to the expansion of the semantic structure.
4. Systematic approach: SEO became a cumulative asset that provides a stable flow of inquiries even during seasonal downturns.
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Oleksandr Hristich
 Zheltye Vody 90 0
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A little busy
91 Safes completed
2 arbitrations
On the service 10 years
Offer work