Wooden Store — a European brand of wooden decor
Social Media Advertising
Market entry into Germany: ROAS 5.57 for the wooden decor brand
Client:
Wooden Store — a European brand of handmade wooden decor (3D world maps, gifts), focused on the markets of Germany, Austria, and Switzerland.
Task:
Increase online sales through Meta Ads, attract new customers in the DACH market, and ensure a high return on advertising spend (ROAS) in the premium decor niche.
Challenge: The German-speaking market (DACH) has high demands for aesthetics and eco-friendliness. Users take a long time to make decisions, comparing details of handmade products. It was necessary not just to showcase the product but to convey the "story" and value of the brand to justify the premium price.
Solution:
1. Lookalike modeling: Created LAL audiences of 1% and 3% based on the previous customer database. Testing showed that the LAL 1% segment was the most relevant for attracting "warm" customers.
2. Thematic segmentation: Divided campaigns by categories: Gift, Home Decor, and Wooden Maps. This allowed Meta's algorithms to find buyers more accurately for specific requests.
3. Emotional marketing: In the creatives, we emphasized the manufacturing process (laser cutting, hand polishing) and the coziness that the map creates in the interior.
4. Deep funnel optimization: Tested different conversion events (Add to Cart vs Purchase). The best results were shown by direct optimization for Purchase combined with LAL audiences.
5. Analytical support: Through daily monitoring of sessions (over 32,000 in 2 weeks), we promptly redistributed the budget to ads with the highest engagement rates.
Results:
- ROAS 5.57: Every euro invested brought the brand over €5.5 in profit already in the first testing phase.
- Total revenue of €2,092 in 14 days: With minimal spending (€375), a stable sales flow was achieved.
- High conversion rate of LAL: Working with the Lookalike 1% audience showed a record ROAS of 10.63.
- Effective reach: Attracted 32,592 targeted sessions to the website, significantly increasing brand awareness in the DACH region.
Client:
Wooden Store — a European brand of handmade wooden decor (3D world maps, gifts), focused on the markets of Germany, Austria, and Switzerland.
Task:
Increase online sales through Meta Ads, attract new customers in the DACH market, and ensure a high return on advertising spend (ROAS) in the premium decor niche.
Challenge: The German-speaking market (DACH) has high demands for aesthetics and eco-friendliness. Users take a long time to make decisions, comparing details of handmade products. It was necessary not just to showcase the product but to convey the "story" and value of the brand to justify the premium price.
Solution:
1. Lookalike modeling: Created LAL audiences of 1% and 3% based on the previous customer database. Testing showed that the LAL 1% segment was the most relevant for attracting "warm" customers.
2. Thematic segmentation: Divided campaigns by categories: Gift, Home Decor, and Wooden Maps. This allowed Meta's algorithms to find buyers more accurately for specific requests.
3. Emotional marketing: In the creatives, we emphasized the manufacturing process (laser cutting, hand polishing) and the coziness that the map creates in the interior.
4. Deep funnel optimization: Tested different conversion events (Add to Cart vs Purchase). The best results were shown by direct optimization for Purchase combined with LAL audiences.
5. Analytical support: Through daily monitoring of sessions (over 32,000 in 2 weeks), we promptly redistributed the budget to ads with the highest engagement rates.
Results:
- ROAS 5.57: Every euro invested brought the brand over €5.5 in profit already in the first testing phase.
- Total revenue of €2,092 in 14 days: With minimal spending (€375), a stable sales flow was achieved.
- High conversion rate of LAL: Working with the Lookalike 1% audience showed a record ROAS of 10.63.
- Effective reach: Attracted 32,592 targeted sessions to the website, significantly increasing brand awareness in the DACH region.