Analysis of the online store for skincare cosmetics

Budget: 3500 UAH Deadline: 5 days

Good day!
I work with e-commerce. The fact that all the profit is consumed by Performance Max is a classic situation. PMax is a "black box" that often operates too expensively if given full freedom.
Of course, I can check the current PMax settings and tighten its behavior as much as possible. But my main recommendation is to implement cheaper and more manageable formats (for example, standard shopping campaigns and DSA). They provide more control over the cost per click and actual search queries.
I suggest starting with a full audit (analytics, website, advertising account). The cost is 3500 UAH. As a result, I will provide specific recommendations on how to find cheaper promotion options and implement them if necessary. This amount also includes adjustments to the PMax settings that I will identify.

Budget: 3000 UAH Deadline: 4 days

Good day.
I have over 5 years of experience working with professional hair care products (in my portfolio) as well as website and advertising administration.

Budget: 1000 UAH Deadline: 1 day

Hello, Maxim! This is not necessarily a problem with the website, or just advertising. It could also be an incorrect pricing structure and pricing strategy, etc. We need to look at it comprehensively. If you share the details in a private message, I can recommend where to start. I can also offer a website audit if it is needed.

Budget: 3000 UAH Deadline: 4 days

Trust a professional with over 10 years of experience! The rate and deadlines are current! I will be happy to cooperate! Experience in commercial development of online stores on CMS, business portals, and corporate websites - 11 years! +CMS: WordPress (+Woocommerce) PrestaShop/Opencart/Joomla/Bitrix/MODX/DLE/Shopify php/html/css/js/Mysql, PhotoShop/Figma Examples of work (from scratch, turnkey): https://amari.net.ua/ https://heypretty.gr/ https://thaibalispa.pl/ https://wildandorganic.com/ https://cryptosignals.org/ https://ecnbot.com https://locs-ua.com/ https://www.grower.com.ua/ https://www.alternativemedicine.com.ua/ https://silkkiss.ua/ https://v12coffee.com.ua/ https://smrtalgo.com/ https://sengero.no/ https://beautybysim.no/ https://sonatagalleri.com/ https://www.solmy-realestate.com/ https://www.emmanuel.com.ua/ https://www.onsitecomputersinc.com/ https://express-tehbud.com/ https://korostenporcelain.com.ua/ https://sladok.com.ua/ https://pricemds.com/

Budget: 26990 UAH Deadline: 29 days

Good day!
My name is Valentin, and I represent Arctic Web Agency. We are a team that specializes in creating modern and effective solutions for business. I can provide examples of our similar work in personal messages. We are ready to take your project to work!

Sincerely,
Arctic Web Team
Freelancehunt

Budget: 10000 UAH Deadline: 30 days

Hello, Maxim!
I am a certified PPC specialist with over 3 years of experience in the e-commerce field. During this time, I have successfully set up and optimized projects with budgets exceeding $10,000, achieving stable growth in ROAS and a reduction in conversion costs.
I have deep expertise in all types of Google Ads campaigns, from Search, Shopping, and Display to YouTube and Performance Max.
I know how to quickly identify weaknesses in campaign performance, adjust settings, goals, audiences, or feeds for effective project operation.
I have cases where, thanks to a well-thought-out strategy, sales were increased by 2-3 times within the first months while maintaining an adequate cost per conversion.
I have significant experience in passing moderation and launching ads from scratch. I have a deep understanding of Google policy requirements and know how to properly prepare an account and website for verification. I work with GA4 and GTM: setting up events, triggers, tags, funnels, and goals for specific business tasks.
I have Google partner status, which confirms my experience working with budgets and a systematic approach to optimizing advertising campaigns.
You can view my cases at the link Freelancehunt
The cost includes all necessary checks, settings, and management of advertising for a month. A detailed list of tasks will be provided in a private message.
I would be happy to discuss the details. I am ready to start working soon.

Budget: 4000 UAH Deadline: 2 days

Good day! My colleague and I have been professionally engaged in technical design of online stores and crisis management of advertising in highly competitive niches for over 4 years, so we will help your cosmetics store start from "zero" through PMax optimization and working on the average check. We will implement a frontend audit of product cards, check the loading speed and the convenience of mobile checkout, paying special attention to the structure of your data feeds and the relevance of stock levels. Our 4 years of experience is confirmed by successful projects drkukharevich.rivne.ua, crave-agency.com.ua, jk-solution.com.ua, where we have already implemented scaling strategies with limited budgets.

Budget: 4000 UAH Deadline: 1 day

Hello! My partner (designer + full-stack) and I have been specializing in technical audits of e-commerce and deep optimization of advertising strategies for the Beauty & Care niches for over 4 years, so we will professionally analyze your situation with zero profitability and find the budget leak points. We will develop the sales funnel architecture in Figma to visualize the customer journey from the click in Performance Max to the completion of the order, ensuring a technically flawless analysis of the margin of product categories (men's cosmetics vs women's care) and verification of the correctness of conversion event tracking. Our 4 years of experience in development allows us to see problems not only in Google Ads settings but also in the "bottlenecks" of website usability. Take a look at our work from the perspective of conversion logic: hyperfi.tech, espressolab.com.ua, hudi.com.ua. We are ready to conduct a full audit and propose a strategy to achieve profitability. Would it be convenient for you to provide access to Google Analytics in private messages for analyzing the LTV metric and the cost of acquiring a new customer?

Budget: 4000 UAH Deadline: 2 days

Good day, Maxim. Performance Max without the right audience signals and exclusions often consumes the entire budget without ROAS — this is a typical reason for working at zero. I will conduct a deep audit of the PMax campaign, GA4, and the website, and prepare a specific plan for achieving profitability. Do you have access to Google Ads and GA4?

Budget: 4000 UAH Deadline: 2 days

Good day.
Key solutions are of course SEO, increasing retention, and discussing the site externally on other platforms. Paid advertising traffic brings buyers. But if retention is low - then it's like pouring water into a leaky bucket. Buyers need to return over time.

At the same time, we need to work on SEO, because these are free buyers who come to the site without advertising. We also need to start discussions about the site on social networks (buying ads, managing our social accounts, posting on social networks, etc.)

Budget: 4000 UAH Deadline: 2 days

Good day, I suggest you conduct an SEO analysis of the website, I will point out technical issues, after their resolution, improve the ranking, which will bring an increase in organic traffic and the acquisition of additional orders.

Budget: 4000 UAH Deadline: 6 days

Hello!
I can solve the UX problem on the website.
What exactly:
Structure and content
Navigation
Advertising blocks
I can provide an example of analysis in private messages.
Online store, design example:
https://freelancehunt.com/showcase/work/zdorovo/1821620.html