Competitor analysis for targeting on FB and IG
A detailed analysis of 7-10 competitors in the niche perfume market is needed.
Below are examples of websites to understand what is being discussed.
Analysis specifically for targeted advertising on social media.
Approximately, what should be included in the analysis (but if you have a working template - please suggest):
1. Competitor's business model (Segment: B2C / B2B / mixed, Type of sale: impulse (cheap products), consultative (complex product), Average check (approximately), Region of operation: locally / nationwide)
2. Offer and Unique Selling Proposition, Entry point, Triggers (guarantee, terms, experience, cases, free shipping / bonuses, etc.)
3. Advertising format and creatives (Analyzing: Video duration (6–10 sec / 15–30 sec / long), Hook, Visual (real objects, studio shooting, screenshots / cases, AI), CTA (buy,
write, get a consultation), How long has it been launched (how long the ads have been running)
4. Landing logic (where the advertisement leads)
5. Communication and funnel (what happens after the click, how quickly they respond in Direct, Script (immediate sale, qualification, consultation)
6. Activity and scaling (Indirect budget markers: Number of simultaneous creatives, Different formats for one offer, Separate offers for different segments,
Frequency of ad updates)
7. Recording conclusions (After analyzing each competitor, it is necessary to record: What should definitely be used, What does not work, Which offers are oversaturated, Where there are windows of opportunity)
Format - table.
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Hello Olga! I have significant experience in this area and am ready to perform your task with high quality. I approach work responsibly, take all wishes into account, and work within the agreed budget. I have completed similar tasks multiple times. I will detail everything in an Excel spreadsheet according to all needs. If you are interested, I would be happy to discuss the details and find the best solution for you. Write to me – I will be glad to collaborate!
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578 4 0 Good day, Olga!
I can perform a detailed analysis of 7–10 competitors in the niche perfume market specifically for the launch and scaling of targeted advertising on social media.
I work not as an "information gatherer," but as an advertising analyst: offers, triggers, creatives, funnels, and growth points that can actually be used in Meta Ads.
Within the analysis:
— the business model of each competitor (segment, sales type, average check, geography);
— offers, unique selling propositions, entry points, and key triggers;
… — advertising formats and creatives (video/static, hook, CTA, visuals, duration, "recency" of ads);
— landing logic (where the ad leads and why);
— communication after the click and funnel logic;
— activity and scaling (indirect markers of budgets);
— fixation of conclusions: what is worth using, what does not work, where there are windows of opportunity.
The result will be a structured table with conclusions for each competitor + general insights for your advertising strategy.
I am also ready to launch targeting and manage the project for 30 days.
I work for results. We can discuss the details and adapt the analysis to your launch format.
We will discuss the cost.
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286 Hello, Olga!
We can perform a detailed analysis of 7–10 competitors in the niche perfume market specifically for targeted advertising on social media (Meta).
We work with practical marketing analysis that can be immediately used to build offers, creatives, and funnels, rather than just a review of websites.
The analysis includes:
– the business model of each competitor (segment, sales type, average check, geography)
– offers, unique selling propositions, trust triggers, and entry points
– advertising format and creatives (hooks, visuals, CTA, duration, activity in Ads Library)
– landing logic (site/product/Direct and compliance with advertising)
– communication after the click and funnel logic
… – activity, scaling, and indirect budget markers
After analyzing each competitor, we will document:
what should be used, what does not work, which offers are oversaturated, and where there are windows of opportunity.
The result will be a structured document (Google Docs or PDF) with conclusions and recommendations for launching advertising.
We would be happy to discuss the details.
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205 Good day!
I am interested in your project, and I am ready to offer my candidacy for collaboration.
I have over 3 years of experience in targeted advertising on Meta (Facebook / Instagram) and TikTok.
My approach is based on a deep analysis of the business and individual preparation before starting work. I study the target audience and the specifics of the product and approach the work individually, after which I build a promotion strategy. This allows me to reduce risks and achieve the key goal — the client's return on investment — as accurately as possible.
I suggest starting with a deep analysis and getting back to you with a completed report according to the detailed terms of reference.
Feel free to reach out — I will be happy to help in achieving the set goals.
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3087 36 0 Olga, hello! I am ready to conduct a competitor analysis for Facebook and Instagram targeting, but I need to clarify a few questions :)
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175 Good day! I work as a marketer in a large international product company and specialize in strategic marketing and deep competitive analysis. I am able not just to collect data, but to transform it into practical conclusions and actionable insights that can be immediately used in advertising. I am ready to prepare a quality, structured analysis with clear recommendations and growth points for your project.
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Good day!
I see you are looking for a specialist who will take on SMM and truly deliver results - without extending deadlines and "let's try and see how it goes."
Why me?
✅ I am in the TOP-3 on Freelancehunt in the SMM category
✅ Over 10 years of experience, I know how social media algorithms work and what drains the budget
✅ 300+ successfully completed projects - from small businesses to large brands
… ✅ I work with virtually any budget - I know how to "squeeze the maximum" even with limited resources
Portfolio and reviews:
🔗Freelancehunt
Let's discuss how I can help you achieve your goals. Contact me by clicking the message button next to my profile.
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447 2 1 Hello, I am a marketing analyst. I conduct marketing research. I have cases in info business, B2B, and consumer goods.
If you are interested, I can show examples in private messages.
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