Audit and completion of advertising campaigns
You need to audit and improve the advertising campaign in Google and Yandex. The Kazakh company. Leadership is not necessary, only audit that will increase efficiency and improvement (if necessary).
Please resign by price and deadlines.
Google:
one. Campaigns with 0 conversions in the last 30 days work on auto-strategy, you need to change strategies.
2. There are keys with a broad match type modifier, you need to change it, it is no longer supported by Google.
3. There are almost no responsive ads, you need to add responsive ads to all campaigns.
four. The new Performance Max campaign tools don't work.
5. The new Discovery campaign tools do not work.
6. According to Google's recommendations, it is necessary that there are not too many keys in groups, so you need to do more detailed query clustering.
7. Goals don't work. It is necessary to check their work and make a technical specification for the programmer for implementation.
eight. No additional "image" extension in all campaigns. Or there is, but the images are rejected.
9. You need to check the adjustments for gender, age, devices, etc., if necessary, correct or remove them.
ten. Of the 1,500 keywords added to the ad, only 600 have confirmed the frequency, the rest of the keywords need to be checked and removed from the campaign.We need to take our keys, get a new semantic, group normally, write the right headlines, write a lot of good ads, the tables of advertising worked properly.In Yandex, you need to set goals.In metrics it works, but in Direct they are not imported, you will have to do this.And duplicate the settings from Google to Yandex.Also on the outcome to prepare a report of what was done and how it was before and after with examples of ads and basic metrics.Over the course of a week carry out campaigns and adjust if necessary.
Внести корректировки в кампаниях:
Google:
1. Кампании у которых за последние 30 дней - 0 конверсий работает на авто-стратегии, нужно поменять стратегии.
2. Есть ключи с модификатором широкого типа соответствия, нужно поменять его, он уже не поддерживается гуглом.
3. Почти нет адаптивных объявлений, нужно добавить адаптивные объявления во все кампании.
4. Не работают новые инструменты Перформанс макс кампании.
5. Не работают новые инструменты Дискавери кампании.
6. По рекомендациям Гугл нужно чтобы в группах не было слишком много ключей, поэтому нужно сделать более детальную кластеризацию запросов.
7. Не работают цели. Нужно проверить их работу и сделать ТЗ программисту на внедрение.
8. Нет доп.расширения "изображение" во всех кампаниях. Или есть, но изображения отклонены.
9. Нужно проверить корректировки по полу, возрасту, устройствам и т.п, при необходимости их подкорректировать или убрать.
10. Из добавленных 1.500 ключей в рекламу, частотность подтвердили только 600, остальные ключи нужно проверить и удалить из кампании.
Нужно взять наши ключи, дособрать пропарсить новую семантику, сгруппировать нормально, прописать правильные заголовки, написать много хороших объявлений, столы реклама работала правильно.
В яндексе нужно настроить цели. В метрике она работают, но в Директ они не импортируются, нужно будет заняться этим. И продублировать настройки из гугла в яндекс.
Также по итогу подготовить отчет что было сделано и как было до и после с примерами объявлений и основными метриками.
В течении недели вести кампании и корректировать при необходимости.
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Good day, I am pleased to take this task.
Google Partner, certified, has more than 5 years experience in the industry. Portfolio projects and detailed information are in the profile.
I will conduct an audit, make comments on the necessary directions, if necessary I will submit.
For the start of the work, you will need to provide access to advertising offices and possible analytics.
I will reach the task in a short time.
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Good day Natalie.Send access to advertising for analysis.More examples of work can be sent to the face.
Contextist Ruslan✅
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1468 21 0 Good day !
I will be happy to cooperate. I do the audit for free.
The cost of the right of the existing cabinet depends on the amount of work, you are oriented to 3000 UAH. Support and optimization of the moon.
Installation of a new office - 5000 UAH. + support and optimization month + cashback.
Working experience more than 5 years.
It is the official partner of Google (thanks which you get a cashback up to 10,000 UAH. by the new advertising office.
I can provide the case on request.
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529 3 1 Hello to you! I work with Google Advertising Companies 2015. I can make quality audits and recommendations for you. Write, I will be happy to help.
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1798 55 1 2 Good day . Audit 350 UAH 1 account. Period of 1 day. There is an hour of work. Write it.
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291 Natalia, hello to you! I have been setting advertising on Google for more than 2 years.
Freelancehunt
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62 1 Hello Natalie.
I am ready to offer you your job candidacy.
There is experience in many niches.
Qualitatively I will conduct an audit at RK Yandex and Google.
Please contact me, I will be happy to work with you!
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1972 39 1 Hi, I have a great experience working with Google and Yandex advertising. I suggest to do an audit first and then to optimize on the basis of the errors found. We will discuss all the details of cooperation.
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553 21 0 Natalia, good day !
The cost of the audit 1 platform is $30, after the audit you will get a document with a list of errors, an explanation of why you don’t need to do so and a recommendation.
Professional in the field of PPC (context and targeted advertising) for more than 4 years. I work on the platforms Google Ads, Yandex Direct, Facebook Ads, LinkedIn.
If you are interested in cooperation, write to personal messages!
I will be happy to help you solve your tasks!
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2096 12 0 Good day Natalie!I was interested in your offer.
There’s already great experience and results in more than 200, in marketing since 2017.😉So I will be able to find the right promotion strategy for your business.It is aimed at long-term cooperation with its customers.I work a lot with contextual advertising, I am a Google partner.I will be happy to help with advertising audits.Cost and time can vary depending on the amount of work.
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547 3 1 Natalia, good day !
I will help you solve your problem quickly and quality.
I have Google certificates and experience in the agency and freelance for more than 3 years.
Ask, ask any questions.
with respect,
Romance
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