About the project
Ukrainian D2C women's clothing brand. Sales through our own online store (Horoshop). We manage TikTok Ads independently, have experience, set up pixel + server-side events (Events API), product catalog in Business Center. We need an experienced practitioner specifically in TikTok Ads for e-commerce to find growth points and increase ROAS.
What is needed
Audit of the TikTok ad account + consultation with an action plan. Format: written report + online call (1-1.5 hours) for discussion. No management needed, just a professional external perspective and specific recommendations that we will implement ourselves.
Scope of the audit (what we need to obtain)
1. Account structure: campaigns, ad groups, whether there is audience overlap and self-competition, whether consolidation is correct.
2. Optimization and learning: working with the Purchase goal with a low volume of purchases, when to switch to Add to Cart, how to take ad groups out of learning.
3. Attribution: setting windows (1 day click vs 7 days), why TikTok account data diverges from actual orders in CRM, how to measure real ROAS.
4. Catalog and auto creatives: whether to use Video Shopping Ads, catalog retargeting, Smart+, auto-generation of creatives from the feed.
5. Creatives: assessment of the approach, recommendations on formats and testing.
6. Budget and bids: distribution, strategies, scaling.
7. Summary: prioritized action plan with specific steps to increase ROAS.
What we will provide
Guest access to TikTok Ads Manager, access to order analytics (real sales from CRM), description of the current situation and tests already conducted.
Requirements for the performer
Confirmed experience specifically in TikTok Ads for online stores / products / D2C (not general SMM, not just Meta or Google). Understanding of the e-commerce funnel and working with CRM attribution.
Questions for response
1. Show 1-2 cases specifically for TikTok Ads for e-commerce with screenshots from Ads Manager (spending, purchases, ROAS). Niche, period, budget.
2. How do you optimize for Purchase when the pixel receives few purchases per week and the ad group does not exit learning?
3. How do you reconcile conversions from the TikTok account with actual orders in CRM, and what attribution window do you set for accurate figures?
4. Your experience with catalog Video Shopping Ads and Smart+: when does it yield results, and when does it not?
5. How do you avoid audience overlap between your own campaigns?
Format and payment
One-time work: audit (report) + consulting call. Indicate the cost and execution time. Approximately 3-5 working days for the audit.
Timeline
Ready to start immediately after selecting a performer.
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