It is necessary to conduct an audit of the advertising cabinet for a SaaS product. The main goal is to identify weaknesses, determine effective and ineffective aspects of advertising campaigns, and suggest ways to improve results, if any.
In the proposal, evaluate the cost of such a service and describe your experience, specifically with which types (niches) of SaaS you have experience.
Expected results:
- Analysis of current advertising campaigns:
- Review of the advertising cabinet settings (platform: Google Ads)
- Analysis of audiences, target groups, and the effectiveness of their targeting.
- Evaluation of the quality of advertising creatives and ad texts.
- Analysis of conversions and key metrics (CTR, CPC, CPA, ROAS, etc.).
- Analysis of campaign structure and their alignment with goals.
Identification of problem areas:
- Identification of low-performing campaigns.
- Detection of budget "leakage" on ineffective ads or audiences.
- Analysis of landing page quality (if relevant).
- Recommendations for improvement:
- Optimization of budget and expense distribution.
- Suggestions for changes in targeting and audience segmentation.
- Options for improving advertising creatives.
- Testing new strategies (e.g., A/B testing, changing landing pages, retargeting, etc.).
- Suggestions for alternative advertising channels.