Audit and setup of Google Ads campaigns - shopping product advertising.
I am looking for a specialist who uses artificial intelligence for data analysis and campaign settings in Google Ads to improve rankings.
Book online store. The advertising has been inactive for almost a month.
It is necessary to conduct an audit, reconfigure product advertising, and improve results
I am specifically betting on successful experience with improvements using ChatGPT - if this is about you - please send your proposal in a private message or in the description of the bid.
Feed Optimization:
Creating effective title and description based on keywords.
Structuring the feed by categories, brands, age groups, difficulty levels, etc.
Working with structured tags (custom_label, product_type).
Google Shopping Campaign Setup:
Using Performance Max or Standard Shopping (by agreement).
Segmenting campaigns by product groups.
Using audiences for remarketing.
Splitting campaigns by profitability or margin.
Technical Integrations:
Configure conversions via Google Ads + GA4.
Add Google Tag Manager (if not already set up).
Ensure tracking of purchases, add to cart, product views.
Weekly Work with ChatGPT:
Share data about:
best performing products;
irrelevant search queries;
unnecessary spent budgets;
new categories or feeds requiring creation/optimization;
Implement SEO-optimized product titles and descriptions generated by ChatGPT.
Work on automatic rules and scripts suggested by ChatGPT.
Analytics and Reporting:
Conduct performance metrics audit (ROAS, CTR, CPC, conversions).
Make adjustments to campaigns based on results.
Prepare weekly short report + request recommendations from ChatGPT.
Requirements for Collaboration with ChatGPT
Basic knowledge of working with ChatGPT (or willingness to learn).
Ability to ask precise queries: “Optimize product titles for Shopping”, “Generate feed for new category”, “Create report on key queries”, etc.
Regular interaction: 2–3 times a week for clarifications, advice, analytics.
Desired Skills
Experience in book/e-learning e-commerce (desirable).
Ability to work with feeds in XML/CSV/Google Sheets.
Knowledge of SEO/SEM principles.
Experience with Performance Max or Smart Shopping.
Skills in Google Ads automation (scripts, rules).
Оптимізація фіду:
Створення ефективних title та description на основі ключових слів.
Структурування фіду за категоріями, брендами, віковими групами, рівнями складності тощо.
Робота зі структурованими тегами (custom_label, product_type).
Налаштування кампаній Google Shopping:
Використання Performance Max або Standard Shopping (за узгодженням).
Сегментація кампаній за групами товарів.
Використання аудиторій для ремаркетингу.
Розділення кампаній за рентабельністю або маржинальністю.
Технічні інтеграції:
Налаштувати конверсії через Google Ads + GA4.
Додати Google Tag Manager (якщо ще не налаштовано).
Упевнитися, що відстежуються покупки, додавання в кошик, перегляди товарів.
Щотижнева робота з ChatGPT:
Обмінюватися даними про:
найкращі товари за ефективністю;
нерелевантні пошукові запити;
недоцільно витрачені бюджети;
нові категорії або фіди, що потребують створення/оптимізації;
Реалізовувати SEO-оптимізовані назви товарів і описів, згенеровані ChatGPT.
Працювати над автоматичними правилами та скриптами, які запропонує ChatGPT.
Аналітика та звітність:
Проводити аудит показників (ROAS, CTR, CPC, конверсії).
Вносити правки до кампаній згідно з результатами.
Готувати щотижневий короткий звіт + запит на рекомендації до ChatGPT.
Вимоги до співпраці з ChatGPT
Базові знання роботи з ChatGPT (або готовність навчитись).
Уміння ставити точні запити: «Оптимізуй назви товарів для Shopping», «Згенеруй feed для нової категорії», «Створи звіт по ключових запитах» тощо.
Регулярна взаємодія: 2–3 рази на тиждень для уточнень, порад, аналітики.
Бажані навички
Досвід у книговому/освітньому e-commerce (бажано).
Вміння працювати з фідами в XML/CSV/Google Sheets.
Знання принципів SEO/SEM.
Досвід з Performance Max або Smart Shopping.
Навички у автоматизації Google Ads (скрипти, правила).
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7 days156 USD
7 days156 USD
Good day Евгений! My name is Кирило, and I am engaged in promoting business through effective marketing strategies: targeted advertising, SMM, Google Ads, and website creation. If you want to learn more, then go to my main Instagram profile kyrylo_mrkt or
Freelancehunt
GEO: Europe, Ukraine, USA
My clients often note comfort in work, systematic actions, proactivity in solving complex tasks
Want to learn more? Write in personal messages and I will share cases and tips for promoting your business for free! 🚀
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🤝 Welcome, my name is Oleksandra, I am the owner of the marketing agency ALEKSA TARGET GROUP
All-Ukrainian marketing agency, which received a quality award in 2023-2024 and we continue to work🔥
👌 We are a powerful team together with SMM specialists with more than 100 promotion areas since the start of our work and over 200 satisfied clients.
We can conduct full and comprehensive promotion on social networks and not only.
🔝🚀What is included in our services?
…
- Photo, video content🎥
- Monthly content plan with the creation of both expert and creative posts, with subsequent organic and paid promotion ✔️
Setting up advertising tools, developing a business development strategy, target audience, creating and testing advertising campaigns, and much more
We work with comprehensive promotion of your business:
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Would you like to schedule a consultation right now?
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Good day. I can set up Google Ads for you. I am a Google partner. I have experience with both online stores (Merchant Center/Google Shopping) and service provision platforms, I think I can help you too. In the field for 5 years.
Here are more cases:
https://docs.google.com/document/d/1EtZofPbhwTxtLsyoy59h0YbLLDnkG3a19DlFFPw1L_k/edit?usp=sharing
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Hello
I have familiarized myself with the technical task
Please provide more detailed information in Direct
Thank you in advance
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Good day, Yevhenii. I propose a comprehensive audit and management of the advertising account. Each item of the technical task is fully understood, so I am confident that I can quickly and efficiently implement the specified settings and improve the overall advertising results. I use AI in my work on a regular basis and know how to ask the right questions. I know how to optimize the product feed, which attributes are important for improving product visibility. I am ready to start work today.
Let's hold a meeting for the audit and discuss other project details. Feel free to contact me, I will be glad to cooperate.
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Good day, ready to help you with your project.
I have worked a lot with AI, have some experience in this
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