Banners for individual entrepreneurs

1. Main Goal

Create a series of banners that announce the Black Friday sale and motivate customers to increase their average check to receive a gift.

Key Message: We don't just have discounts, but double benefits: buy cheaper and choose a cool gift (emphasizing that the gifts are truly valuable and quite large).

2. Required Formats

1. Stories / Reels: 1080 × 1920 px

2. Post / Feed (Instagram/Facebook): 1080 × 1350 px

3. Desktop Banner (Website Header): 1200 × 400 px

4. All banners must be in 2 languages (ua/ru)

5. Animated banners are also needed Stories / Reels and Desktop (animation of products appearing in sequence and also a dynamic background)

3. Concept and Style

Concept Name: "Gift in the Spotlight"

• Visual Style: Premium, clean, with a focus on the product. Emphasis on the benefits of discounts + a gift

• Colors: Style for discounts + colors of the website clarity-ua.com

• Main Element: Discounts up to 40% Black Friday. + choose gifts for orders over 3000 UAH (photos of possible gifts (gift names are listed below)

4. Text and Content

Text Hierarchy (very important):

1. Main Headline: Double benefits on Black Friday (or some other variant "Very profitable Black Friday" etc.)

2. Offer #1 (about the gift, must be noticeable): Choose your gift when ordering from 3000 UAH

3. Offer #2 (about discounts): And also discounts up to -40% on favorite brands

5. Graphic Elements

• Base: Photos of 5 gift items. (arrange them next to each other, as if in a showcase).

  • List of items: Restorative shampoo Daeng Gi Meo Ri (145 ml), BB cream Purito Seoul (15 Rose Ivory, 30 ml), Lipss Gloss (Smells like money), Lipss Butter (croissant), Lipss Gloss (Fig).

• Secondary Elements: Logos of main brands (Purito, Daeng gi meo Ri, Round Lab, Rejuran, DSD de luxe) can be placed in a small strip at the bottom of the banner, so as not to distract from the main offer.

6. Formats

• Files needed in png/jpeg
  
  Deadline 17.11