The project we are currently developing is aimed at the US and EU markets. The project is entertainment-oriented and will function as a marketplace.
Currently, a team of developers is working, and we are also looking for a brand designer who can implement:
A brand book that summarizes all brand elements to ensure consistency across all channels.
Branding: - Logo: design requirements, style, formats (vector, raster). - Color scheme: primary and secondary colors, their meanings, usage examples. - Fonts: types of fonts for headings and text, their style and size.
- Tone and style of communication: - Definition of the desired tone (friendly, professional, youthful). - Examples of communication that illustrate the desired style (social media posts, emails).
- Content: - Types of content that will be used (blogs, articles, videos, images). - Key messages to convey to the target audience.
Logo: - Logo design requirements: style (modern, classic, minimalist), colors, fonts. - Logo formats for different platforms (web, print, social media). - Examples of competitor logos for inspiration.
Color scheme: - Primary brand colors: their meanings, psychological impact on the target audience. - Additional colors for use in marketing materials and on the website. - Guidelines for contrast and text readability.
Fonts: - Primary fonts for headings and text: style, size, weight options. - Recommendations for font usage in different formats (documents, website, social media).
Visual identity: - Requirements for visual design: photography style, illustrations, graphics. - Standards for image usage: what is appropriate and what is not.
Marketing materials: - Types of materials to create (flyers, banners, posters, presentations). - Design and content requirements for each material.
Social media: - Requirements for visual style and content for social media platforms (Facebook, Instagram, Twitter). - Examples of posts that reflect the brand.
Website and App - UX/UI: - Design recommendations: style, colors, fonts. - UX/UI principles to ensure user-friendliness.
Please send options for similar projects. Thank you.