Technical task for the design development of branded coffee cups
1. General information
• Project: Development of the design for branded cups
• Brand: Coffee shop "Cheese Sommelier"
• Goal: To create a bright, recognizable design that combines the themes of coffee, cheese, and wine.
2. Design requirements
• Style: Cheerful, bright, conveying the atmosphere of the "Cheese Sommelier" shop
• Main elements:
• Coffee shop logo (attached to the task)
• Visual elements symbolizing cheese, wine, and coffee
• Graphic accents that make the cup stylish and recognizable
• Main colors:
• Yellow
• White
• Black
• Acceptable additional colors: the use of other shades is possible if they harmoniously fit into the concept.
• Maximum recognizability: The design should be such that customers immediately associate the cup with the brand.
3. Print layout requirements
The design must meet the printing house's requirements:
• File formats: AI or PDF (in curves)
• Resolution: 300 dpi (for raster elements)
• Fonts: Embedded or converted to curves
• Color model: CMYK, 8-bit
• Scale: 1:1
• Pantone: If a specific color or complex background is used, its number must be specified.
• The designer has the right to present additional requirements upon discovering technical errors in the layout.
4. Expected result
• Ready design in appropriate formats for printing
• Visualization of the design on a 3D model of the cup (preferably)
• One main design option and 2-3 alternative options (if possible)
• Consideration of all printing house requirements
5. Deadline
• Concept development: 5-7 days
• Finalization of the layout: 2-3 days after making corrections
6. Additional requirements
• The design must be easily adaptable for different cup sizes (250 ml, 350 ml, 450 ml)
• Possibility of maintaining the style for future design updates or other branded elements (napkins, bags, etc.)
If there are questions regarding details or style, please contact for clarification.