Creative Strategist for a Fast-Growing Supplement Brand

Hello!

I am the strategist who is obsessed with clickability, A/B testing, and creatives that deliver real results. I have over 3 years of experience in creative strategy for DTC brands, including in the health and eCommerce niches. I know how to work with TOF/MOF/BOF funnels, create and test hypotheses, scale effective hooks and visual approaches.

I have collaborated with production teams, designers, and copywriters, and I know how to turn an idea into a selling creative. I regularly conduct competitive analysis, dig into data, and generate insights that turn into hypotheses and new advertising wins.

I am strong in visual concepts, structural briefs, and UGC management. I know how to create a creative that will truly "hit" in Meta advertising. I would be happy to discuss how I can strengthen your brand and bring measurable growth.

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My name is Julia, and I'm a creative strategist and marketer.

Why me:

4+ years in marketing and advertising, including wellness niche.
Generated hypotheses based on data - not just ‘pretty’ but ‘works’.
I analyse competitors and the market in detail

Let's talk about how I can help you scale. When is a good time for you to get in touch?

Are you obsessed with what makes people click? Do you live and breathe Meta ads, creative testing, and persuasive storytelling? We're looking for a world-class Creative Strategist to lead the charge on our ad creatives and help our supplement brand scale to the moon.

This is your opportunity to build a brand that actually helps people feel better, perform better, and live better — with products rooted in science and a company culture rooted in results.

🔥 What You’ll Do
Develop and lead creative strategies across paid channels (especially Meta/Facebook & Instagram).

Analyze past top-performing ads and extract winning angles, hooks, and creative formats.

… Collaborate with video editors, designers, and copywriters to bring ideas to life.

Continuously A/B test ad variations to improve CTR, CVR, and ROAS.

Identify market trends and audience insights to drive creative direction.

Generate original creative concepts with data-backed rationale.

Brief and manage UGC creators or studio shoots when needed.

Build systems to streamline creative production, tracking, and iteration.

🧠 Who You Are
You’ve scaled DTC brands through Meta Ads (preferably in health/supplements).

You know exactly what type of ad works for TOF/MOF/BOF — and why.

You think in frameworks, not guesswork.

You’re equal parts creative thinker and data-driven problem solver.

You thrive in fast-paced environments and love turning insight into action.

✅ Must-Have Skills
3+ years in performance creative strategy, preferably in DTC/eCommerce

Deep knowledge of Meta advertising (TOF/MOF/BOF creative strategy)

Proven track record of ad concepts that actually convert

Exceptional copy sense — you know a killer hook when you see one

Strong visual direction — can guide design/video team with clarity

Skilled in competitor research and positioning

Understanding of customer psychology & buyer journeys

A/B testing obsession and optimization mindset

Familiar with UGC, direct response, and storytelling formats

Ability to interpret creative performance data and extract insights

Excellent communication & creative brief writing skills

Bonus: Experience in supplements, wellness, or health-related brands