1. Project description:
I need a deep and detailed SEO audit of the website pol5.com.ua, which specializes in selling electric heating systems. The audit should include all important aspects of optimization, usability, and site indexing, as well as recommendations for fixing errors and improving its performance.
File with corrections for the site
https://docs.google.com/document/d/12crm4d_NUKLOFgA6GplnmOYXgH573hFBsytVcUvTk24/edit
2. Main tasks:
The SEO specialist should:
• Check and analyze the list of corrections that have already been compiled for the site.
• Provide feedback on each item and indicate if there is anything else that needs to be fixed.
• Conduct a comprehensive audit of the site based on all key parameters.
3. Audit structure:
1. Technical SEO audit
• Check page loading speed (Google PageSpeed Insights, GTmetrix).
• Analyze mobile adaptation (Google Mobile-Friendly Test).
• Check the correctness of site indexing (robots.txt, sitemap.xml, Google Search Console).
• Analyze the correctness of 301, 302 redirects and the presence of broken links (404).
• Check for duplicate pages, title tags, and descriptions.
• Analyze the correct use of canonical URLs.
• Analyze the code of pages: correctness of HTML, CSS, JavaScript.
• Analyze the setup of microdata (Schema.org).
2. Content audit
• Analyze content uniqueness and duplicates (CopyScape, Advego Plagiatus).
• Analyze the optimization of meta tags (title, description, h1-h6, alt in images).
• Analyze keywords: density, relevance to queries.
• Evaluate the content structure and its relevance to search queries.
• Analyze internal linking and its effectiveness.
3. Usability audit (UX/UI)
• Evaluate the ease of navigation for users.
• Analyze the clickability of elements and the effectiveness of CTAs (Call-to-Action).
• Analyze page view depth and user time spent on the site.
• Analyze the convenience of the ordering process.
• Check for the presence and correctness of the site search functionality.
4. Competitor analysis
• Research competitor websites in the niche.
• Analyze competitors' promotion strategies.
• Compare content and semantic core of competitors.
5. External SEO audit (Off-Page SEO)
• Analyze the profile of external links (quantity, quality, toxicity).
• Check the anchor profile.
• Identify unwanted links that may negatively affect the site.
• Analyze competitors' backlink strategies.
6. Semantic analysis and recommendations
• Analyze keywords for which the site ranks in search engines.
• Identify promising key queries for promotion.
• Recommendations for supplementing the semantic core.
4. Report format and recommendations:
The final report should include:
✅ Identified errors and issues.
✅ Detailed description of each issue.
✅ Priority of correction (high, medium, low).
✅ Specific recommendations for correction with step-by-step actions.
✅ Screenshots and examples for better understanding of issues.
5. Expected result:
Receiving clear recommendations for improving the site to increase organic traffic, better ranking in search engines, and higher conversion rates.
6. Budget and deadlines:
Please specify your budget and deadlines for completing the work.