We need to create page designs for the website
fernstudium-nebenberuflich.de - this is a German online university. It offers 2 vocational specialties - electrical engineering and psychotherapy, bachelor's and master's degrees.
Brief:
What product / service needs to be promoted? - online university, its pages for different specialties + about us, etc.
What pains and needs should the design address? - The site should motivate potential clients to fill out a form / leave their contact details. The site will be used to recruit groups of students for semesters. Initially, advertising will run via Google Ads + Facebook Ads.
What is the target audience for the project? - young Germans aged 16-24.
Who are the competitors, how do they operate? - links to competitors:
https://www.akademie-management.de/
https://www.ehip.eu/
Are there any wishes / references?
https://www.akademie-management.de/
https://www.ehip.eu/
The client really likes the competitor sites; he provided them as examples to emulate.
What are the deadlines for the work? - The work should not be delayed, it should be done in the upcoming working days.
Project history:
A WordPress theme was found https://university.cactusthemes.com/ - the client liked it very much. The developer created an alternative with the necessary blocks and text. The client approved it, and everything was fine.
Next, a new technical task was set to develop 5 separate pages
1. Page for the specialty “Electrical Engineering”.
The developer created the following layout https://www.figma.com/design/HxqkaE6ztDbbkpMmdiInlL/Untitled?node-id=0-1&t=GOwxIwuY2S8GmCla-1
Layout text: https://docs.google.com/document/d/1fpuXw4ZrNtd1s6q7aeimQ7GP9MvpTAsg/edit?usp=sharing&ouid=110530974524789583822&rtpof=true&sd=true
The client was not satisfied; none of the blocks appealed to him, and all require revision or rework.
2. “About us” page https://docs.google.com/document/d/13-cYEewV_VmkcQTaJyehLoh2UtpXHzP2du3eaEzucAc/edit?usp=sharing
3. “Is the chosen program suitable for you?” page
https://docs.google.com/document/d/14LCMzWnt1tWuR_V1HiaarNnzPOB6KEeR6PrtV5wKWO4/edit?usp=sharing
4. “Our partner universities” page
https://docs.google.com/document/d/1ZHHWnjHtciFuCRj7_oDdH6QT43MRF4vGLqzxymvdeY0/edit?usp=sharing
5. “Process and concept” page
https://docs.google.com/document/d/16jJnEyDxJKJLfMuHCoxT9z6fC-wKCo6KFCrOrRTANow/edit?usp=sharing
Client’s wishes:
Minimalism
Strictness. The WordPress theme appealed to him
Keep the Bitter font
And generally, adhere to the existing WordPress theme
The client likes when the “overall impression” of the site is “good”. He really likes the competitor sites, and he appreciates the strictness of our site.
What needs to be done
Create layouts in Figma for desktop and mobile for each of the above pages.
Desktop - 1920px wide layout,
Mobile - 390px wide layout
My request to you
Clarify all your questions regarding the client’s taste and the site with me — if we don’t do this, the client will be dissatisfied with the final work, even if your design layouts are liked by everyone.
We can arrange a Google Meet with the client or whatever you need.
Our work plan
First, we will approve the first version of the page with you, only then move on to the next ones.
Overall, most advertising will target mobile devices, so 90% of site visits will be on the mobile version. The mobile version is more important than the desktop version.
Please indicate in your feedback to the project that you have fully read the technical specifications.