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Technical Task: Infographics for Product Card Product: Pump Sprayer for Cars (2 liters).
Goal: Create 5 optimized images for the marketplace that visually demonstrate the key advantages of the product and address customer questions.
Target Audience: Car enthusiasts, car owners who maintain their vehicles themselves, as well as people who need a versatile sprayer for household use.
References: provided in rar.
General Design Requirements: Style: Modern, minimalist, with bright accents on advantages. Colors: Contrasting (for example, dark background with yellow or orange accents to attract attention). Readability: Text must be large and easily readable from a mobile phone screen. Avoid small fonts. Format: Vertical, 4:5 ratio. Recommended resolution 1080x1350 px.
Slide StructureSlide 1: Main Slide (Maximum Attention) Task: Highlight the product among competitors in search results and showcase the main feature. Visual: Large and high-quality photo of the sprayer Text: Main Title: Pump Sprayer for Cars. Subtitle/Label: 2 nozzles included (Foam and Water). Capacity: Volume 2 liters. Graphics: Enlarged image of the two nozzles next to the product can be in a label.
Regarding graphics, if you have your options, we are ready to consider and discuss them. The main thing is that it looks high quality.
Slide 2: Advantage of Two Nozzles (Functionality) Task: Clearly explain the purpose of each nozzle. Visual: Divide the slide into two parts or create two visual blocks. Text and Graphics: Title: Versatility in Every Press. Block 1 (Foam Nozzle): Creates thick foam. Ideal for contactless washing of the body and cleaning wheels. (Add a thematic icon). Block 2 (Water Nozzle): Precise water spraying. Suitable for rinsing foam, washing windows, or watering plants. (Add a thematic icon).
Slide 3: Details and Specifications (Reliability) Task: Show the quality of materials and thoughtful design. Visual: Image of the sprayer in the center with callout lines to key elements. Text on Callouts: Ergonomic Handle: Comfortable grip, hand does not tire. Reinforced Pump: Quick pressure build-up with minimal effort. Thickened Plastic: Resistant to chemicals and drops. Pressure Relief Valve: Safe use after finishing work.
Slide 4: Instructions for Use (Simplicity) Task: Show that using the product is very easy. Visual: 4 simple steps with schematic drawings or icons. Text: Title: How to Get Perfect Foam? Step 1: Pour water and car chemicals in the correct proportion. Step 2: Tighten the cap securely. Step 3: Pump up pressure using the pump. Step 4: Pull the trigger and enjoy thick foam. Important Note at the Bottom: Do not fill the bottle above the maximum water level mark!
Slide 5: Usage Scenarios (Multifunctionality) Task: Expand the audience by showing that the product is useful not only for cars. Visual: Collage of 3 small photos or icons with captions. Text: Title: One Assistant for Many Tasks. Point 1: Car Care (body, interior, wheels). Point 2: Home Cleaning (washing windows, mirrors, facades). Point 3: Garden and Vegetable Garden (watering houseplants, pest treatment).
Important! Consider restrictions on marketplaces.
The following elements are strictly prohibited in images: Watermarks of any format, including your own store logo. Logos of other marketplaces, online stores, or brands unrelated to the product itself. Any seller contact information (phone numbers, website addresses, emails, social media links, physical addresses). Advertising or informational texts ("Promotion", "Discount", "Top Sales", "Hit", "Super Price", "Free Shipping", "New Product"). Frames, graphic labels, artificial shadows, and other decorative elements that obscure the product or distract from it. Price tags or any information about the product's cost in hryvnias or other currencies. External items not included in the product package that may mislead the buyer about what they are purchasing. Low-quality images, blurry, pixelated, too dark, or stretched photos. Erotic content without special censorship, as well as images that violate current Ukrainian legislation (for example, promoting violence).
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