E-mail маркетолог

Develop and execute email marketing strategies: Collaborate with the marketing team to create comprehensive email marketing strategies aligned with the brand's goals and objectives.

Design and implement engaging email campaigns: Create visually appealing and compelling email templates that effectively communicate promotional offers, product launches, events, and other brand-related information.

Flow automation segmentation and management: Develop and maintain segmented flows that create seamless and personalized experiences to educate, cross-sell, and up-sell for each stage of the customer journey.

Content creation and copywriting: Write persuasive and engaging copy for emails, subject lines, and calls-to-action to increase open rates, click-through rates, and overall conversion.

Segmentation and targeting: Leverage customer data to segment email lists based on demographics, past purchase behavior, and engagement levels to deliver targeted and personalized content.

A/B testing and optimization: Conduct regular A/B tests on email elements, such as subject lines, content layout, and images, to optimize email performance and achieve better results.

Monitor and analyze performance: Track key email marketing metrics, including open rates, click-through rates, conversion rates, and ROI. Utilize data insights to refine and enhance future email campaigns.

Manage email calendar: Maintain an organized and strategic email marketing calendar, ensuring timely and relevant delivery of campaigns.

Email project management: Lead project management of marketing email creation by partnering with Graphic Design Team, Media House, Brand Team, and Marketing Team to hold teams accountable and ensure deliverables are met by appropriate deadlines. Manage updates in Project Management tool (e.g., Asana).