Theme - similar products as on https://avprosupply.com/
Company - a small brand operating in the US market. There are emails collected over the years, and they are being updated, divided into different groups - dealers, integrators, end-users, etc.
It is required to set up and manage email campaigns. Lead data is stored in Zoho CRM. A very experienced person is needed who will understand the specifics of the business, customer pain points, and will be able to craft emails, conduct mailings, and analyze results.
A system and approach need to be developed that will increase the return from emails. These are not random mailings; a very advanced, deep, and effective email marketing strategy is required on an ongoing basis - with conversions, analytics, and creativity.
To those who respond - please share your experience and definitely describe successful campaigns, the niches you have worked in, the segments you have targeted, the volume of leads, and what you were able to achieve.