Email Marketing
- Conducting the contact base, its renewal and cleaning;- Analysis and segmentation of CA;- conducting A/V testing;- Developing an e-mail marketing strategy;- Writing tracker and context letters;- Preparing mail templates;- Forming editorial policy - determining the theme and periodicity of letters;- Searching for attractive and useful content;- List of content letters;- Working with the customer base;- Monitoring of mail delivery, openness of letters;- Analysis and optimization of key mail positions;
- Work with the Reply.io program or offer an alternative service with a description of its advantages;- Search for different services from the collection of databases and the launch of advertising companies.
The purpose:
- Achieving a stable 5% response on mailing;- Removing mailboxes from spam posts.
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