Email marketer
1. Project Goals
• Increase the conversion of leads from email newsletters into orders.
• Enhance the level of automation in customer interaction processes.
• Expand reach and improve segmentation of the contact database.
2. Main Tasks
1. Development of Email Strategy
• Segmentation of the current contact database (private, commercial clients).
• Identification of key types of emails: welcome, informational, promotional newsletters, trigger emails.
• Creation of email templates that align with the company's positioning (premium segment, customer care).
• Definition of KPIs (open rate, click-through rate, conversion).
2. Automation of Mailings
• Setting up CRM and integration with the email marketing system.
• Development of automation scenarios (including triggers, email chains based on user actions).
• Connecting a system for tracking the effectiveness of mailings.
3. Personalization and Content
• Creation of personalized content (for example, based on customer interests and order history).
• Implementation of dynamic blocks (special offers for each segment).
• Testing email subjects and CTAs (A/B tests).
4. Technical Optimization
• Setting up proper email delivery, minimizing spam placement (working with domains, SPF/DKIM/DMARC).
• Optimizing the responsiveness of email templates for different devices.
• Speeding up image loading in emails.
5. Reporting Preparation
• Regular reporting on key metrics of email campaigns.
• Analysis of the success of mailings with recommendations for improvement.
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30 days557 USD
663 26 1 30 days557 USD
Hello.
I have over 6 years of experience in email marketing. I have worked with both B2B and B2C segments. On average, I have provided projects with a conversion growth of 11% (for personal brands) and 17% for e-commerce projects. I am ready to start working on your project.
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30 days601 USD
5863 54 0 30 days601 USD
Hello Olga.
I can help you with the project, but I am interested in the details:
1. Do you have a CRM+ESP service set up?
2. On which platform is the website made (Wordpress, Shopify)?
3. Do you have anything set up with trigger automations?
If you have nothing set up, I suggest the following automation options:
1. View abandonment - viewed product (A viewed product is when a person has just viewed a product but did not add it to the cart and receives a series of emails with a variable indicating which product they viewed).
2. Abandoned cart (An abandoned cart is when a user adds a product to the cart but does not proceed to checkout).
3. Abandoned checkout (An abandoned checkout is when a person clicks the button to proceed to payment but does not pay).
… 4. Automatic price drop notification - a price drop notification alerts customers when the price of a selected product drops, encouraging them to purchase.
5. Welcome series.
6. Post-purchase flow.
7. Customer Winback - a customer return automation that sends a series of emails to those who have not made purchases for a certain period of time. It encourages them to return with personalized offers, discounts, or reminders of their favorite products.
Thank you for reading everything :)
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