Current situation:
Google Ads / advertising cabinet
As of now, none of the advertising campaigns are working. We have communicated with Google Ads support. From their side, we received recommendations:
to clean the site of prohibited topics; We plan to address this task in the near future
to clean the archive of pages;
to remove prohibited keywords and phrases.
At this moment, advertising on the main site is not passing moderation, campaigns are paused.
Landing pages:
1. https://ladaclinic.com.ua/
2. https://ladaclinic.com/
These landing pages were tested as alternative entry points.
We tried various technical options. At one point, Google approved the ads, but after the policy update, the landing pages again failed to pass moderation.
Many tests were conducted on them.
A stable result and a safe launch scenario could not be found.
What is currently in progress
A new Google Ads account is being created.
2 new landing pages are in development (separate domains).
What we want to receive from you
1. Preliminary analysis and external expertise:
the state of the Google Ads advertising cabinet;
reasons for blocks and risks of further work;
analysis of each site / landing page separately from the perspective of Google policies;
real possibilities for launching and scaling PPC in sensitive medical topics.
2. A clear action plan:
what should be cleaned / redone / not used;
whether PPC has real scaling potential in our case.
We also ask you to immediately write:
working conditions;
payment model;
estimated start dates;
what volume of work you are ready to take on at the first stage.