The technical assignment for the SEO specialist involves conducting a complete audit of the website cryptoking.men, which is dedicated to the topic of cryptocurrencies and various ways to earn money. It is necessary to check the technical condition of the site. It is important to analyze the structure of the site, including checking the friendliness of URLs, the presence of duplicate pages, 404 errors, as well as studying meta tags, H1, H2, H3 headings and their compliance with key queries. Special attention should be paid to the quality of content, its uniqueness, and relevance to users.
It is necessary to study the internal and external linking structure of the site, including analyzing the toxicity of external links, as well as the strategy for building the link profile. It is also important to evaluate the current positions of the site for key queries, compare it with competitors in the cryptocurrency niche, and draw conclusions.
Additionally, the usability of the site should be checked, including the navigation structure, behavioral factors, and ease of use, as well as bounce rates and loading speeds on various devices and browsers.
As a result of the work, the specialist must provide a detailed report with identified problems, suggestions for their resolution, and a plan for further actions for SEO optimization.