Full-Service SEO Expert for U.S.-Based Home Service Business (Technical SEO, Content, GMB)

We are a U.S.-based home service company offering online bookings and phone inquiries. After strong performance in 2021 and 2022, we experienced a drop in rankings and traffic starting mid-2023. We are seeking a highly skilled SEO expert to completely overhaul our strategy, with a focus on technical SEO, structured data, local SEO, and content creation. Our goal is to regain lost traffic, improve rankings for high-volume keywords, and dominate local search.

We’ve worked with an SEO provider over the past year, but we haven’t seen the desired ROI. We need a proactive expert with advanced knowledge of SEO and a proven track record in working with home service businesses or similar industries.

1. SEO Audit & Strategy Development

• Conduct a comprehensive audit of our website, including technical SEO, on-page, and off-page optimization.
• Diagnose the causes of traffic and ranking declines, identifying areas for improvement in both content and technical performance.
• Develop and implement a strategy to improve rankings for high-volume keywords while maintaining top positions for our current strong performers.
• Perform competitor analysis to uncover keyword opportunities, content gaps, and backlink strategies.
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2. Structured Data & Technical SEO Improvements

• Implement schema markup for rich results and better SERP visibility (Local Business, Service, and Review schema).
• Address technical SEO issues like site speed optimization, crawlability, and Core Web Vitals (LCP, FID, CLS).
• Set up canonical tags correctly to avoid duplicate content penalties.
• Optimize robots.txt and XML sitemaps to improve crawling and indexing by search engines.
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3. Local SEO & Google My Business Optimization

• Create and optimize location-specific landing pages to enhance local search visibility.
• Ensure NAP (Name, Address, Phone) consistency across the website and all directories.
• Regularly update and optimize our Google My Business (GBP) profile, including posts, Q&A responses, service showcases, and customer review management.
• Encourage customer engagement and interactions on GBP to boost rankings in Google’s Local Pack.
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4. Content Creation & Optimization

• Develop a content strategy that includes service pages, location pages, and blog posts optimized for SEO.
• Perform keyword research to find high-converting keywords and long-tail opportunities.
• Create content that targets local search intent, driving more online bookings and phone inquiries.
• Publish blog posts, guides, case studies, and seasonal content that address customer needs while targeting relevant keywords.
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5. Competitive Research & Link Building

• Conduct competitive analysis to understand competitor strategies and identify content and backlink opportunities.
• Build a link-building strategy focused on acquiring high-quality backlinks from local directories, guest posts, and high-authority websites.
• Consistently acquire relevant backlinks to increase domain authority and improve rankings.
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6. Keyword Tracking & Optimization

• Continuously track the performance of high-volume keywords and ensure we maintain top rankings.
• Improve rankings for high-performing keywords while identifying new keyword opportunities to drive additional traffic.
• Optimize meta titles, descriptions, and H1 tags with relevant keywords in an engaging, natural way.
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7. Ongoing Technical SEO Maintenance

• Regularly audit the site to ensure it meets technical performance standards, including mobile-friendliness, site speed, and crawl error resolutions.
• Continuously monitor and optimize Core Web Vitals to meet Google’s Page Experience requirements.
• Resolve 404 errors, broken links, and redirect chains that negatively affect user experience and SEO.

Requirements

• Proven expertise in advanced SEO strategies, particularly in local SEO, technical SEO, and content creation.
• Experience working with home service businesses, with a focus on increasing local visibility, online bookings, and phone leads.
• Demonstrated success in optimizing Google My Business profiles and improving local search rankings.
• Proficiency with SEO tools such as Google Analytics, Search Console, SEMrush, Ahrefs, and RankMath.
• Deep knowledge of the latest Google algorithm updates and E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) best practices.
• Experience implementing structured data and solving technical SEO challenges.

To Apply

Please include the following in your application:

• A portfolio of SEO results, especially for U.S.-based home service businesses.
• Examples of technical SEO improvements you've made and the impact on traffic and rankings.
• Case studies that demonstrate how you helped businesses recover from ranking drops and rank higher for competitive keywords.
• A detailed explanation of how you would implement structured data, improve Core Web Vitals, and maintain ongoing technical SEO optimization.
• Proof of work increasing ROI through SEO improvements.