Lead generation on Upwork for the backend team.

About the project Ukrainian D2C women's clothing brand. Sales through our own online store (Horoshop). We manage TikTok Ads independently, have experience, set up pixel + server-side events (Events API), product catalog in Business Center. We need an experienced practitioner specifically in TikTok Ads for e-commerce to find growth points and increase ROAS. What is needed Audit of the TikTok ad account + consultation with an action plan. Format: written report + online call (1-1.5 hours) for discussion. No management needed, just a professional external perspective and specific recommendations that we will implement ourselves. Scope of the audit (what we need to obtain) 1. Account structure: campaigns, ad groups, whether there is audience overlap and self-competition, whether consolidation is correct. 2. Optimization and learning: working with the Purchase goal with a low volume of purchases, when to switch to Add to Cart, how to take ad groups out of learning. 3. Attribution: setting windows (1 day click vs 7 days), why TikTok account data diverges from actual orders in CRM, how to measure real ROAS. 4. Catalog and auto creatives: whether to use Video Shopping Ads, catalog retargeting, Smart+, auto-generation of creatives from the feed. 5. Creatives: assessment of the approach, recommendations on formats and testing. 6. Budget and bids: distribution, strategies, scaling. 7. Summary: prioritized action plan with specific steps to increase ROAS. What we will provide Guest access to TikTok Ads Manager, access to order analytics (real sales from CRM), description of the current situation and tests already conducted. Requirements for the performer Confirmed experience specifically in TikTok Ads for online stores / products / D2C (not general SMM, not just Meta or Google). Understanding of the e-commerce funnel and working with CRM attribution. Questions for response 1. Show 1-2 cases specifically for TikTok Ads for e-commerce with screenshots from Ads Manager (spending, purchases, ROAS). Niche, period, budget. 2. How do you optimize for Purchase when the pixel receives few purchases per week and the ad group does not exit learning? 3. How do you reconcile conversions from the TikTok account with actual orders in CRM, and what attribution window do you set for accurate figures? 4. Your experience with catalog Video Shopping Ads and Smart+: when does it yield results, and when does it not? 5. How do you avoid audience overlap between your own campaigns? Format and payment One-time work: audit (report) + consulting call. Indicate the cost and execution time. Approximately 3-5 working days for the audit. Timeline Ready to start immediately after selecting a performer.

Need a specialist for attracting quality leads for two projects 1. voltlegal.com - priority. Geography EU, possibly some countries outside the EU. Languages - Russian, English 2. leadlex.ee - secondary. Geography - Estonia. Languages Russian and Estonian This can be targeted advertising with building a working funnel or other effective methods. The project should not involve website redesign and other services. Purely marketing and working with partners is required. A specialist is needed for the long term. The budget is indicative, I am ready to hear all proposals

Hello! We are looking for an experienced specialist in contextual advertising (Google Ads) to set up and launch turnkey campaigns. Product: A service for selling trusted domains in the .com zone with a clean history of at least 1 year. Sales and product delivery are fully automated and occur through the website or Telegram bot. Target Audience (TA): Arbitrageurs, media buyers, webmasters, SEO specialists, and marketing teams looking for reliable resources (domains for landing pages) that are resistant to bans and complaints. The main goal of the advertising is to attract targeted traffic (both retail and large wholesale buyers) to our website. What needs to be done (Scope of Work): Niche and semantics analysis: Collecting keywords (commercial queries: buy trusted domain, domains with history, bulk com domains, buy domain for arbitrage, etc.). Excluding irrelevant junk. Strategy development: Defining optimal formats (Search Ads, Performance Max, possibly remarketing). Creation of creatives and ads: Writing clickable ads focusing on our advantages. Analytics setup: Setting up conversion tracking. Test launch and optimization: Bid management, cleaning placements/negative keywords, bringing the campaign to optimal CPA. Requirements for the performer: Successful experience in setting up Google Ads in niches related to digital services, IT, B2B, or in adjacent arbitrage topics (tools for webmasters). Ability to work around possible Google restrictions (the domain topic is completely white, but Google's work may trigger on specific keywords). Having case studies in similar or adjacent B2B/Digital niches will be a huge plus. What we provide from our side: A ready website to receive traffic. Direct access to the Telegram bot for understanding the product. Clear description of the TA and customer pain points. Advertising budget (discussed at the testing stage).

Optimization and creation of new ads in Google for the store dobrekrzesla.pl continuation of work for the next month

Project Description: We are a company that installs professional coffee equipment and supplies coffee for cafes and food establishments (HoReCa segment). This is a classic B2B with a deal cycle of about 1 month. Our goal on Instagram is not followers or likes, but lead generation. We need to attract contacts of decision-makers (business owners, managers, directors) with whom our sales department will further work. What needs to be done: Develop a strategy and propose optimal B2B funnels for our niche. Create/prepare advertising creatives (the format of interaction and the area of responsibility regarding visuals will be discussed individually). Set up, launch, optimize, and scale campaigns in Meta Ads Manager. Conduct analytics (weekly reporting calls of 15–20 minutes to analyze metrics and creatives). Requirements: Experience in the B2B segment or with expensive services/products (understanding that a lead does not buy immediately). Ability to work for results (the main KPI is quality targeted applications, not just clicks). Availability of a portfolio with lead generation case studies. Test Task for Response (Mandatory): We are looking for an interested specialist for the long term, so the selection is done in several stages. Template responses will not be considered. Please, in your response, briefly (in a few sentences) write: What primary strategy/funnel do you see for our niche, considering the monthly deal cycle? (For example: lead forms, quizzes, transition to Direct, etc.). Links to 1-2 of your cases that you are most proud of. Candidates with interesting strategic visions will be invited for a short interview.