Meta (Instagram) Targetologist for B2B project — Equipment and coffee for HoReCa

Lead Generation & Sales, Social Media Marketing (SMM) — incorrectly specified categories?

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Project Description: We are a company that installs professional coffee equipment and supplies coffee for cafes and food establishments (HoReCa segment).

This is a classic B2B with a deal cycle of about 1 month. Our goal on Instagram is not followers or likes, but lead generation. We need to attract contacts of decision-makers (business owners, managers, directors) with whom our sales department will further work.

What needs to be done:

Develop a strategy and propose optimal B2B funnels for our niche.
Create/prepare advertising creatives (the format of interaction and the area of responsibility regarding visuals will be discussed individually).
Set up, launch, optimize, and scale campaigns in Meta Ads Manager.
Conduct analytics (weekly reporting calls of 15–20 minutes to analyze metrics and creatives).

Requirements:

Experience in the B2B segment or with expensive services/products (understanding that a lead does not buy immediately).
Ability to work for results (the main KPI is quality targeted applications, not just clicks).
Availability of a portfolio with lead generation case studies.

Test Task for Response (Mandatory): We are looking for an interested specialist for the long term, so the selection is done in several stages. Template responses will not be considered.

Please, in your response, briefly (in a few sentences) write:

What primary strategy/funnel do you see for our niche, considering the monthly deal cycle? (For example: lead forms, quizzes, transition to Direct, etc.).
Links to 1-2 of your cases that you are most proud of.

Candidates with interesting strategic visions will be invited for a short interview.

Proposals 10 Discussions

Denis Sidorenko

288 0

Budget: 23000 UAH Deadline: 30 days

Good day!

Are you looking for a specialist who will take on SMM and truly deliver results?

A brief about me:

✅ I am in the TOP-3 on Freelancehunt in the SMM category
✅ Over 10 years of experience — I understand well how social media algorithms work
✅ 300+ successfully completed projects — from small businesses to large brands
✅ I work without delays and the "let's try and see" format
Portfolio and reviews:
🔗 Freelancehunt

I suggest we discuss how I can help you achieve your goals. Contact me by clicking the message button next to my profile.

Anastasiia Lukianenko

0 0

Projects -
Rating -
Rating 495

Budget: 12000 UAH Deadline: 28 days

Hello! I am interested in your project.
For your niche, I wouldn't just go for a simple lead form "leave a request." I primarily see a funnel through a specific B2B offer for decision-makers: for example, "selection of coffee equipment tailored to your establishment" / "calculation for launching a coffee point" / "audit of coffee equipment for HoReCa."

The structure could be as follows:

1. Cold traffic targeting owners, managers, and directors of establishments through Meta Ads.
2. Quiz or lead form with qualifying questions: type of establishment, city, whether there is already equipment, how many cups/day, whether coffee + service is needed.
3. Retargeting those who interacted with the ad/profile/form but did not leave a request.
4. Passing quality leads to sales + analyzing not only CPL but also the quality of requests, statuses in the funnel, and the cost of the target contact.
Considering the deal cycle is about a month, it is important to build not just "cheap requests" but a system with warming up, segmentation, and clear analytics on lead quality.

I have experience in lead generation for local businesses, services, e-commerce, and projects with expensive or non-impulsive solutions. I can send 1-2 relevant cases separately in personal messages/during the discussion to show the logic of launching, creatives, and results.

I am ready to discuss the details.

Bohdan Shumakov

5 0

Budget: 16000 UAH Deadline: 30 days

Good day!

👋 I already have experience in your and similar niches, so I can quickly find solutions that will suit your business and lead to results 💥

🤩 Results of my clients:
Computer store (VERSUM) – earned 4,199,456 UAH with an investment of $8k
Women's clothing store (Garni) – earned 354,690 UAH in 2 months, with a budget of $1000
Food delivery (Papa&Mama) – earned 1,883,709 UAH with us at the beginning of the war
Android app (Crypto) - 13,532 installs at a cost of $0.23
📞 I suggest we get straight to business and discuss specific actions to achieve results in your project.

I will be waiting for your message!)

Valentin Yudin

5 0

Budget: 14000 UAH Deadline: 30 days

Good afternoon, I work with Google/Meta ads and I am a Senior specialist at the agency LeadPrice. I have reviewed the technical specifications; please message me privately to discuss the media plan and lead generation strategy.