Google Shopping - Increase in applications

Hello, the approach I proposed addresses a typical Shopping problem: increasing the budget without an increase in applications and with a rise in cost per conversion, through deep feed optimization, "sculpting" queries, and prioritizing bestsellers.

What I will do

Feed in Merchant Center

I will rewrite titles/descriptions for search queries: format [Brand] [Category/model] [feature/size], add GTIN/MPN/brand, Google categories, attributes color/size/material, update lifestyle images for CTR.

I will enable Promotions/price competitiveness, add custom labels (margin, seasonality, bestsellers) for flexible bid and budget management.
…
Campaign structure

I will separate bestsellers into a separate campaign with its own budget; weak SKUs into another, so that top products are not "suffocated" by overall competition.

I will set up query sculpting in Standard Shopping: 2-3 campaigns with different priorities + negative lists, so that high-intent queries go into the "expensive" campaign, and general ones into the "cheap" one.

If necessary — Feed-only Performance Max to focus on Shopping and dynamic remarketing without "leakage" into video/display.

Bids and budget

Start with Manual CPC/eCPC on segments with low statistics; after 30-50 conversions per campaign — switch to tROAS with realistic goals and gradual increases.

I will regularly redistribute the budget from low-quality queries/products to bestsellers and high intent, cleaning search terms weekly.

Landing pages and speed

I will improve Core Web Vitals (LCP/INP/CLS) and mobile UX on key templates, which directly affects conversion from Shopping traffic.

Analytics and KPI

Control: share of impressions in Shopping for priority SKUs, quality of search term matching, share of high-intent queries, CR, number of applications, and cost per application from Shopping.

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Good afternoon!

Please send the link to the website.
I need to look at the product range and pricing.
If your product prices are competitive, then the situation can be corrected.

Alternatively, if you have products in your campaign that are consuming the budget but not selling, they need to be excluded. This way, the freed-up funds can be spent on what sells.

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Good day!
I have experience in optimizing Google Shopping for e-commerce with monthly budgets starting from 30,000 UAH. I understand the situation when increasing the budget does not lead to an increase in applications, but only raises the CPA.

What I will do:
• I will conduct an audit of Merchant Center and Google Ads, check the structure of the product feed and the accuracy of conversion tracking.
• I will segment products by profitability, disable unprofitable ones, and redirect the budget to effective ones.
• I will optimize titles, descriptions, images, and bids to increase CTR and reduce CPA.
• I will add Performance Max or Smart Shopping with ROAS control and remarketing.

… The goal is to increase the number of applications without a proportional increase in costs, reduce CPA, and improve advertising profitability.

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Hello, Artem!
I am a certified PPC specialist with over 3 years of experience in the e-commerce field. During this time, I have successfully set up and optimized projects with budgets exceeding $10,000, achieving stable ROAS growth and reduced cost per conversion.
I have deep expertise in all types of Google Ads campaigns, from Search, Shopping, and Display to YouTube and Performance Max.
I know how to quickly identify weaknesses in campaign performance, adjust settings, goals, audiences, or feeds for effective project operation.
I have cases where, thanks to a well-thought-out strategy, sales were increased by 2-3 times within the first months while maintaining an adequate cost per conversion.
The cost includes all necessary checks, settings, and management of advertising for a month. A detailed list of tasks will be provided in a private message.
I would be happy to discuss the details. I am ready to start working soon.

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Good day!
I propose to conduct an audit of your advertising to forecast further actions to increase sales and reduce the cost per conversion.
Write to me.

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Hello
I have reviewed the terms of reference
Please provide more detailed information in Direct
Thank you in advance

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Hello!
I am ready to discuss the project in more detail.
Feel free to reach out
___________________
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Good day!
I have over a year of experience working with Google tools. I can conduct an audit and optimize campaigns to reduce the cost of conversion and increase the number of applications, coordinating all actions with you. I check the website for compliance with Merchant Center requirements, test various shopping formats, and provide a weekly report. I am ready for long-term cooperation after the trial period if the result satisfies both parties.

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Targetologist with 2 years of experience in launching and optimizing ads in Meta Ads (Facebook, Instagram). I create advertising campaigns that bring stable profit to the business and optimize the budget. I work from strategy to final report.

Key skills
- Launching and optimizing ads in Meta Ads
- Creating creatives and writing offers
- Working with different target audience segments
- Testing hypotheses and analytics (ROI, CPL, CAC, LTV)
- Building sales funnels and integrating with CRM
- Preparing reports and recommendations for the client

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Hello, Artem!

I am Andrey, a media buyer with over 3 years of experience working with Meta and Google Ads services, and I know exactly how to leverage their capabilities to successfully set up advertising campaigns and attract interested clients for your project.📈

I have extensive experience in setting up advertising campaigns, I understand the algorithms of Facebook and Instagram advertising, I know how to properly target ads to the right audience and increase sales, set up conversions, achieve the target cost per lead, and significantly improve results for your project, as well as have a creative approach to creating advertising materials.

Would it be convenient for you to have a short online meeting tomorrow or the day after, where I can show you the advertising accounts of past projects in your field? As examples of my work, I will attach the latest cases so you can assess my capabilities.

https://freelancehunt.com/showcase/work/72k-dohodu-dlya-ecommerce-meta/1789659.html
… https://freelancehunt.com/showcase/work/osobistiy-brend-otrimali-10k-pidpisnikiv/1789661.html

I am interested in your project. Please write to me in private messages.
Have a good day!🤝

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Good day! We can discuss and work through various hypotheses of the scheme. But of course, no guarantees can be given.
I am an experienced specialist in setting up e-commerce in Google and Facebook&Instagram for online stores. I have set up and launched several dozen projects in Ukraine and Kazakhstan. There have also been several projects in Poland, the USA, and Canada. I have a good understanding of the theory and practice of campaign optimization.
I will be happy to help you. Write to me ✍ We will agree!

- Checking and preparing the website according to Google Merchant requirements. Editing, recommendations, corrections.
- Registration of the merchant, passing moderation. If not passed, then fighting the merchant ban.
- Creating feeds, setting up and optimizing Google Merchant.
- Setting up analytics. GA4, GTM, Microsoft Clarity. Setting up micro and macro conversions.
- Creating and setting up an advertising account, interlinking all services.
… - Creating product advertising campaigns.
- Remarketing, dynamic remarketing.
- Advertising audit.
- Website, landing page, UX audit aimed at increasing the website's conversion rate.
- Competitor audit aimed at understanding your market prospects.

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