We are looking for a talented concept artist / concept designer for the development of the first visual direction of the new Ukrainian premium footwear brand U-Cross.
At this stage, we need not a technical specialist for launching footwear into production, but rather an artist with strong visual thinking, imagination, and a sense of form.
The task is to create not an ordinary sneaker "by example," but a bright, beautiful, fantastic, and recognizable image of footwear that can become the foundation of the brand's visual DNA.
About the project
U-Cross is a Ukrainian premium footwear brand based on the combination of modern design, high quality, Ukrainian visual code, and a recognizable brand idea.
Our goal is to create footwear that is perceived not as a standard model with decorative ornamentation, but as a strong independent design product.
What needs to be done in the first stage
Familiarize yourself with the overall idea of the project.
After signing the NDA (non-disclosure agreement), receive a more complete description of the concept.
Propose 3–5 different visual directions for the pilot model.
Show different options for form, silhouette, character, decorative solutions, and emotional presentation.
Suggest how the Ukrainian visual code can be integrated into modern premium footwear.
Create a series of concept sketches.
If possible, prepare more presentation images / renders.
Formulate a general visual language that can be developed into a line of models in the future.
Important
We are not looking for someone who will simply draw a "similar sneaker."
We need an artist capable of proposing a direction, idea, image, and visual strength of the model.
At the same time, it is desirable that the author understands the basic limitations of product design and does not create completely impossible fantasies.
The technical adaptation of the model for production can be carried out by a separate manufacturing partner / footwear developer at the next stage.
Pilot model
Men's mid-season sneaker / casual model.
Premium level.
Expressive modern silhouette.
Strong visual effect.
Preferably without classic lacing.
A fixation system through elastic laces, external hooks, or another convenient non-standard solution is considered.
Starting color direction: red-black range.
White color is allowed only on the sole.
What is important in the result
Fantastic, strong, recognizable design.
Feeling of premium quality.
Recognizable brand character.
Connection of models with a single visual code.
Possibility of further adaptation to real production.
What we expect from the candidate
Strong portfolio.
Artistic thinking.
Experience in concept art, fashion design, product design, footwear design, industrial design, or sneaker design.
Ability to propose several independent directions, rather than just executing an already prepared task.
Willingness to sign an NDA before discussing the full concept.
In your response, please indicate
- Link to your portfolio.
- Do you have experience creating sketches of footwear, sneakers, clothing, accessories, or product design.
- Can you propose 3–5 different visual directions in the first stage.
- In what format can you prepare the result: sketches, color illustrations, 3D renders, presentation images.
- Estimated cost of the first stage.
- Estimated time frame for completing the first stage.
