We are looking for a marketer who can create and launch an aggressive, powerful, and high-level marketing campaign for a company operating in the elite renovations and reconstructions segment of villas on the French Riviera, in Monaco and Italy.
Goal:
To create a brand that will take a dominant position on the Côte d’Azur and, in the future, in key top locations in Europe (Switzerland, Luxembourg, Tuscany).
We need a specialist who has actually worked on similar cases: launching premium brands, high-end services, architectural/construction/design companies, luxury products, premium cars, boutiques, etc.
Marketer's tasks:
1. Development of a powerful brand concept:
creating a visual direction (colors, fonts, photo style) in the aesthetic of quiet luxury
forming overall positioning under the dominance strategy
creating a corporate identity for: company cars, workwear, documentation, presentations
2. Formation of the concept for a new premium website:
structure and UX in the luxury segment style
key messages, slogans
preparation of a content plan for photos/videos
specifications for designers and developers
3. Control of the design and development of the website:
compliance with the style of high-end brands
strict minimalism, cold aesthetics, premium visual solutions
4. Preparation and launch of social media:
visual matrix (unified style)
designing profiles and content plan
preparation for advertising activities
5. Full-fledged advertising system:
development of an aggressive market presence strategy
Google Ads (key queries in the premium segment)
Instagram/Facebook Ads (image + applications)
retargeting, analytics, optimization
budget proposal for 1 / 2 / 6 / 12 months
6. Long-term marketing regulations:
Candidate requirements:
mandatory experience in implementing high-end / luxury cases
work with premium segment brands (elite services, real estate, design, architecture, cars, luxury goods)
mastery of the aesthetic of “quiet luxury,” minimalism, strict visual solutions
ability to create aggressive marketing campaigns aimed at capturing the market
portfolio is required
Expectations:
powerful strategic approach
ability to build positioning under a “dominant brand”
ability to offer a vision and style capable of elevating the company to the top level of the segment
Work format:
Freelance / remote
Intensive start — 4–6 weeks
Then — possible long-term support
How to respond:
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