1. Briefly about the brand
Premium spice blends for home cooking. The brand is about simplicity, quality, and ritual: open — add — get restaurant taste. We sell not just spices, but an emotion of coziness, a “Sunday” mood, and the pleasure of cooking.
2. Product
Format: glass jars with spices (ready blends)
Initial lineup:
- Roast Blend (meat, vegetables)
- Garden Herbs (salads, vegetables)
- Pasta Blend (pasta, sauces)
Price segment: mid+ / gift
3. Promotion goals
- Launching the brand from scratch
- Achieving the first stable sales
- Building brand recognition
- Establishing Instagram as the main sales channel
4. Target audience
- Urban residents aged 25–45
- Love to cook or want to cook easier
- Buy “for themselves” or as a gift
- Value aesthetics, style, quality
5. What is needed turnkey
Content:
- Development of content strategy
- Visual concept for Instagram
- Photo/video production (or brief for it)
- Regular page management
- Reels (main focus)
- Stories (daily)
Advertising:
- Setting up targeted advertising (Meta Ads)
- Testing hypotheses (creatives, audiences)
- Scaling successful connections
- Retargeting
Analytics:
- Tracking results
- Campaign optimization
- Reports on advertising and content
Other:
- Formulating offers
- Profile packaging (bio, highlights)
- Recommendations for the website (if available)
6. Expectations from the contractor
- Full support (not just advertising)
- Initiative
- Understanding of lifestyle brands
- Experience in e-commerce or food
7. Important
- Content should sell through emotion, not “head-on”
- Visuals — premium, minimalism
- Main focus: ease of use + “wow effect”