Comprehensive audit of the online store
Task for a comprehensive audit of the online store
Description: We are looking for an experienced specialist to conduct a comprehensive audit of our online store. The task includes analyzing all aspects of the business, from the business model to the website structure, content, UX/UI design, and identifying customer pain points. It is necessary not only to identify problems but also to provide specific recommendations for growth and improvement of all aspects of the store.
Requirements:
- Experience in conducting comprehensive audits of online stores.
- Deep understanding of e-commerce, UX/UI design, marketing, and analytics.
- Ability to identify customer pain points and suggest ways to address them.
- Ability to provide clear and specific recommendations for business improvement.
- Availability of case studies from previous work where specific results were achieved.
The task includes:
Business model analysis:
- Study of the current business model and strategy.
- Identification of strengths and weaknesses.
- Recommendations for improving or changing the business model.
Website audit:
- Assessment of the website structure, navigation, and functionality.
- Analysis of website loading speed and its optimization for different devices.
- Evaluation of UX/UI design, usability, and visual appeal.
Content analysis:
- Assessment of the quality and relevance of the content on the site (product descriptions, articles, banners, etc.).
- Identification of opportunities for content improvement.
Marketing and promotion:
- Analysis of current marketing strategies and promotion channels.
- Identification of new opportunities for attracting customers.
- Recommendations for optimizing existing marketing campaigns.
Customer behavior analysis:
- Study of visit analytics and user behavior on the site using Google Analytics and Hotjar.
- Identification of customer pain points and reasons why they may leave the site.
- Recommendations for improving customer interaction.
Report and recommendations:
- Providing a detailed report with the results of the audit.
- A list of specific recommendations for improving each aspect of the online store.
- Suggestions for implementing the recommended changes.
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10 days356 USD
323 1 0 10 days356 USD
Good day.
My name is Natalia Hvozd, I am an economist-analyst with over 20 years of experience. I have developed a business audit with subsequent support. The composition of the audit and the price are negotiable. I suggest discussing all the details in private messages.
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5 days223 USD
2453 146 0 2 5 days223 USD
Hello, Igor. I am a practicing marketer who is engaged in website development. Accordingly, I know how an effective resource should look. For the store's analytics, I will involve a developer and a designer who will point out real technical problems and opportunities to fix them. I will conduct a marketing analysis, a business model analysis, and customer behavior analysis (my hobbies are in social engineering and cybersecurity).
The work is large-scale and interesting, so I will gladly carry it out.
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14 days67 USD
273 1 0 14 days67 USD
Hello, Igor! If you are interested in a comprehensive business audit as a whole, I suggest an audit of the financial sphere.
You may have the most convenient website and the most effective marketing strategy that brings you good income, but if you do not pay attention to cost optimization, effective use of funds, and do not analyze the effectiveness of the components of your business (directions/projects), there is a very high probability that you are losing profit.
It is unlikely that you will find a specialist in finance + marketing + website technical setup + business analytics in one person. Unless you contact an agency.
So I confidently suggest you the financial audit not mentioned in the request))) as part of the comprehensive audit.
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5 days111 USD
135 5 days111 USD
Hello! I have over six years of experience in web development, I understand UI/UX and have worked on many e-commerce projects. I also have experience as a business analyst and project manager, so I can perform a comprehensive audit of your website and business as a whole, as well as outline solutions to problems. I am ready to involve experts from specific fields (such as UX/UI designers, marketers) to ensure a more objective perspective.
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