The company specializes in:
- arboriculture
- professional tree trimming
- tree and shrub care
- tree work on private properties and commercial sites
The main idea of the brand is professionalism, safety, care for nature, and client trust.
The brand should look reliable, modern, and professional.
Target audience
- homeowners
- property management companies
- commercial property owners
- people who need tree care
What needs to be developed
1. Logo
- main logo
- horizontal and vertical versions
- icon / simplified version
- variations for light and dark backgrounds
Formats:
2. Corporate identity
It is necessary to define:
- main brand colors
- additional colors
- brand fonts
- logo usage rules
3. Corporate graphic element
It can be:
- pattern
- graphic element
- illustration or stylish shape
This element will be used in:
- social media
- advertising materials
- on the website
4. Social media kit
- avatar (profile picture)
- post template
- story template
- cover (if needed)
5. Brand guide
A short document (PDF) that contains:
- logo usage rules
- brand colors
- fonts
- usage examples
Desired style
The brand should be associated with:
- nature
- trees
- professional work
- reliability
- safety
Visually, the style can be:
- modern
- minimalistic
- professional
Where branding will be used
- website
- social media
- advertising
- workwear
- company vehicles
- printed materials
Expected result
- complete logo file package
- brand guide
- social media materials
- editable source files
In your response, please include
- examples of your work (portfolio)
- completion timelines
- your cost