Project Description: I sell engineering courses in Poland covering topics such as heating, air conditioning, and ventilation. To attract attention to the website, it is necessary to manage social media and YouTube.
Instagram does not work in Poland. Facebook is the most popular platform, especially for professional groups.
Project Goal: Develop a content creation system that is cheap and simple so that I can create and implement content independently.
Tasks:
Content Strategy Consultation:
- Analyze the current state of content and identify the reasons for low reach and engagement.
- Develop an effective content strategy for Facebook, TikTok, and YouTube.
- Provide recommendations on the types of content that will be most attractive to my target audience (professionals in the field of heating, air conditioning, and ventilation).
Content Creation:
- Propose methods for creating content based on webinars and interviews to make them more attractive and have a wider reach.
For example, I started conducting webinars and interviews, hoping to generate content from them, BUT there is a problem - the result is not interesting.
In the program https://www.veed.io/ - I can edit videos
https://clip.opus.pro/ here I can edit clips
Facebook Ad Optimization:
- Analyze current advertising campaigns on Facebook and provide recommendations for improvement.
Expected Outcome: After the consultation, I should have a clear understanding of how to create and implement content that will attract attention and engage clients.
I also expect that advertising campaigns on Facebook will be more effective.